MVB Packet

Act Deux is a guided assessment and matching platform that helps experienced professionals in transition identify business ideas and models aligned with their goals, experience, and lifestyle, and then connects them with next steps and coaching. It combines a free archetype test with a detailed paid assessment to recommend best-fit entrepreneurial paths.

12/15/2025, 11:04:15 PM

0 on waitlist

Idea Summary

Clear problem statement + assumptions to validate

Summary

Act Deux is a guided assessment and matching platform that helps experienced professionals in transition identify business ideas and models aligned with their goals, experience, and lifestyle, and then connects them with next steps and coaching. It combines a free archetype test with a detailed paid assessment to recommend best-fit entrepreneurial paths.

Problem Statement

Experienced professionals facing retirement, burnout, or career transition often feel unclear and overwhelmed about what kind of business to start that aligns with their skills, finances, risk tolerance, and desired lifestyle, leading to analysis paralysis, wasted time/money on ill-suited ventures, or giving up on entrepreneurship altogether.

Key Assumptions

There is a sufficiently large segment of experienced professionals in transition (retirement, burnout, career change) who actively want to start a business rather than fully retire or seek another job.
These professionals are willing to pay around $300 for a structured, data-driven assessment and recommendations, rather than relying on free content, mentors, or generic coaching.
A psychometric-style archetype test plus a 53-point data assessment can reliably produce recommendations that feel accurate, personalized, and actionable enough to justify the cost.
The recommended business ideas can be translated into clear, realistic next steps that users can actually execute given their time, capital, and skills.
Access to vetted coaches and structured guidance is perceived as valuable and differentiated from existing career coaching, franchise brokers, or generic startup programs.
The brand concept and positioning of “Act Deux” (next act / Act. Do.) resonates with this demographic and can be effectively marketed to reach and convert them.

Use Cases

A 58-year-old corporate executive taking early retirement wants a flexible, low-stress business that leverages her leadership skills without 60-hour weeks; she takes the free archetype test, purchases the $300 assessment, and is matched with a shortlist of advisory, licensing, and small-scale service business models plus an introduction to a coach to plan her transition.
A 45-year-old software engineering manager experiencing burnout wants to leave big tech but is unsure whether to freelance, build a product, or buy a small business; he uses Act Deux to clarify his risk profile, financial goals, and lifestyle needs, and receives tailored recommendations with concrete first steps and coaching options.
A 62-year-old healthcare professional nearing retirement wants to supplement her pension with a mission-driven venture; after completing the assessment, she’s matched with education and consulting-style business models that fit her schedule and energy levels, along with a step-by-step plan to validate demand.
A 50-year-old marketing director laid off in a restructuring is considering both another job and entrepreneurship; she uses the platform to explore which business models best fit her skills and income needs, then works with an Act Deux coach to test two top ideas before committing.
A 55-year-old small business middle manager wants to relocate and reinvent his career but feels overwhelmed by online business advice; Act Deux narrows down options to a few location-independent models aligned with his strengths and desired lifestyle, providing a prioritized action roadmap and optional ongoing coaching support.

Idea Summary

Clear problem statement + assumptions to validate

Summary

Problem Statement

Key Assumptions

There is a sufficiently large segment of experienced professionals in transition (retirement, burnout, career change) who actively want to start a business rather than fully retire or seek another job.
These professionals are willing to pay around $300 for a structured, data-driven assessment and recommendations, rather than relying on free content, mentors, or generic coaching.
A psychometric-style archetype test plus a 53-point data assessment can reliably produce recommendations that feel accurate, personalized, and actionable enough to justify the cost.
The recommended business ideas can be translated into clear, realistic next steps that users can actually execute given their time, capital, and skills.
Access to vetted coaches and structured guidance is perceived as valuable and differentiated from existing career coaching, franchise brokers, or generic startup programs.
The brand concept and positioning of “Act Deux” (next act / Act. Do.) resonates with this demographic and can be effectively marketed to reach and convert them.

Use Cases

A 58-year-old corporate executive taking early retirement wants a flexible, low-stress business that leverages her leadership skills without 60-hour weeks; she takes the free archetype test, purchases the $300 assessment, and is matched with a shortlist of advisory, licensing, and small-scale service business models plus an introduction to a coach to plan her transition.
A 45-year-old software engineering manager experiencing burnout wants to leave big tech but is unsure whether to freelance, build a product, or buy a small business; he uses Act Deux to clarify his risk profile, financial goals, and lifestyle needs, and receives tailored recommendations with concrete first steps and coaching options.
A 62-year-old healthcare professional nearing retirement wants to supplement her pension with a mission-driven venture; after completing the assessment, she’s matched with education and consulting-style business models that fit her schedule and energy levels, along with a step-by-step plan to validate demand.
A 50-year-old marketing director laid off in a restructuring is considering both another job and entrepreneurship; she uses the platform to explore which business models best fit her skills and income needs, then works with an Act Deux coach to test two top ideas before committing.
A 55-year-old small business middle manager wants to relocate and reinvent his career but feels overwhelmed by online business advice; Act Deux narrows down options to a few location-independent models aligned with his strengths and desired lifestyle, providing a prioritized action roadmap and optional ongoing coaching support.

Competitive Landscape

Market context + the most relevant competitors

Market Size

The core market is experienced professionals (40–70) in transition who are seriously considering entrepreneurship or business ownership and willing to pay for structured guidance. In the U.S. alone, there are roughly 50–60 million workers aged 45–64. Surveys (e.g., AARP, small business associations) consistently show 20–30% of near-retirees express interest in starting a business or side venture. If 10 million+ fit the 'considering entrepreneurship' segment, and even 5–10% of them are willing to pay $200–$1,000 for high-quality assessments, guidance, and matching, that yields a serviceable obtainable market of roughly $100M–$1B annually in the U.S. Expanding to other developed markets (Canada, UK, EU, Australia) likely doubles or triples this, suggesting a global TAM in the low single-digit billions for paid guidance, assessments, and coaching around entrepreneurial path selection for later-career professionals. This excludes adjacent revenue from ongoing coaching, courses, and referral/partner commissions on matched opportunities (franchises, acquisitions, online businesses), which could substantially increase total monetizable value.

Market Growth

Macro trends favor steady growth. Entrepreneurship interest among older professionals has been rising: 'encore entrepreneurship' and self-employment rates for 45+ cohorts have grown faster than for younger cohorts in many OECD countries. Post-COVID shifts (remote work acceptance, corporate restructuring, burnout) are pushing more mid- and late-career professionals to consider independent paths. Coaching, career transition services, and digital assessments are all growing segments, often cited in the 6–10% CAGR range globally. While not a single well-defined category, the composite market—career transition services, entrepreneurial education, and coaching for experienced professionals—is likely growing at 5–8% annually, with digital-first, productized offerings (like guided assessments and matching platforms) growing faster as they replace or augment traditional, high-touch career coaching.

Competitors Found

Competitors (5)

Franchise Direct (and similar franchise portals)

Visit

Online franchise opportunity directories that help career changers and pre-retirees discover and compare franchise concepts, often paired with basic self-assessments and broker consultations.

estimated

Market Dominance

4/5

Product Maturity

5/5

Pricing Value

4/5

Pricing Model

Free to users; lead-generation fees and advertising packages paid by franchisors and brokers.

The Entrepreneurial Leap / Entrepreneurial Personality Type (assessment-driven entrepreneurship fit tools)

Visit

Books, assessments, and coaching programs (e.g., Gino Wickman’s Entrepreneurial Leap, Alex Charfen’s EPT) that help individuals understand whether they are entrepreneurial and what kind of entrepreneurship might fit them.

estimated

Market Dominance

2/5

Product Maturity

4/5

Pricing Value

3/5

Pricing Model

Freemium content (quizzes, PDFs) plus paid books, courses, group programs, and coaching packages.

Kolbe / CliftonStrengths / Career & Entrepreneurial Fit Assessments

Visit

Psychometric and strengths-based assessments that help professionals understand their working style, strengths, and potential fit for different roles, including entrepreneurial ones.

estimated

Market Dominance

5/5

Product Maturity

5/5

Pricing Value

3/5

Pricing Model

Paid per assessment (one-time fee per user); upsell into coaching, certifications, and enterprise licenses.

The Alternative Board (TAB), Vistage, and similar peer advisory/coaching groups

Visit

Membership-based peer advisory boards and executive coaching services that support business owners and transitioning executives, including those exploring acquisition, franchise, or new ventures.

estimated

Market Dominance

3/5

Product Maturity

5/5

Pricing Value

2/5

Pricing Model

Recurring membership fees (monthly/annual) for peer advisory boards; additional fees for 1:1 coaching and workshops.

Acquisition Entrepreneurship & Search Fund Platforms (e.g., Searchfunder, BuyThenBuild ecosystem)

Visit

Communities, education platforms, and tools helping professionals buy existing small businesses (acquisition entrepreneurship) with frameworks, deal flow, and coaching.

estimated

Market Dominance

2/5

Product Maturity

3/5

Pricing Value

3/5

Pricing Model

Mix of freemium communities, paid memberships, courses, and coaching; some platforms monetize via deal referrals and advisory services.

Key Market Trends

Rise of encore and late-career entrepreneurship: More professionals in their 40s–70s are pursuing business ownership as a second or third act, driven by longer working lives, insufficient retirement savings, and desire for autonomy and purpose.
Shift from generic career coaching to productized, data-driven guidance: Users increasingly expect structured assessments, clear frameworks, and personalized recommendations rather than open-ended coaching; platforms that combine psychometrics with concrete next steps are gaining traction.
Growth of alternative entrepreneurial paths: Expansion of accessible models—franchises, online businesses, acquisition entrepreneurship, micro-SaaS, creator/consulting hybrids—creates both opportunity and overwhelm, increasing demand for curated matching and decision support.
Integration of coaching with digital platforms: Hybrid models that pair self-guided assessments and content with optional human coaching or peer groups are becoming standard, improving perceived value and outcomes while keeping costs scalable.
Increased emphasis on lifestyle and risk alignment: Post-pandemic, professionals are prioritizing flexibility, location independence, and stress management; tools that explicitly factor lifestyle, risk tolerance, and financial runway into entrepreneurial path selection are differentiating themselves from generic 'start a business' advice.

Opportunities & Threats

What to lean into, and what to mitigate early

Why Now?

The convergence of rising later-career entrepreneurship, increasing financial pressure on near-retirees, and the proliferation of complex, alternative business models has created acute decision overload that generic coaching and portals are not addressing. At the same time, user expectations for data-driven, productized guidance and hybrid digital–human solutions make it feasible to deliver a scalable, trusted matching platform tailored to this demographic.

Opportunities

Unsolved Problems

Lack of an integrated, later-career–specific tool that synthesizes skills, financial situation, risk tolerance, lifestyle goals, and preferred work style into concrete, ranked entrepreneurial paths (e.g., franchise vs. acquisition vs. consulting vs. online business).
Overwhelm from fragmented information and generic advice: professionals must piece together books, podcasts, franchise portals, and coaches, with no single, trusted workflow from self-discovery to a short list of vetted options and next steps.
Difficulty translating corporate or professional experience into viable business models and offers, including pricing, scope, and go-to-market, leading to either under-monetization (hobby projects) or overreach (too complex, capital-intensive ventures).
Fear of making an irreversible or expensive mistake (e.g., buying the wrong franchise, overpaying for a small business, or building a misaligned online venture) due to poor fit with personality, lifestyle, or capital constraints.
Limited, unbiased guidance that compares multiple entrepreneurial paths side by side; most current advisors and platforms are economically biased toward a single model (e.g., selling franchises or coaching packages) rather than optimizing for the client’s holistic fit.

Market Gaps

Few assessment platforms are explicitly designed for 40–70-year-old professionals in transition, integrating encore-career psychology, financial runway, health/energy, and family obligations into entrepreneurial recommendations.
Existing entrepreneurial fit tools provide high-level archetypes or personality insights but rarely deliver a prioritized, concrete menu of real-world opportunities (specific models, deal types, or niches) plus vetted providers to execute next steps.
Franchise and business-for-sale portals focus on inventory discovery, not decision support; they lack rigorous fit assessments, structured tradeoff analysis, and guardrails to prevent users from pursuing poor-fit or predatory opportunities.
There is no widely recognized 'standard' assessment for entrepreneurial path selection analogous to leading personality or strengths tests, leaving room for a category-defining, productized diagnostic that coaches and advisors adopt as infrastructure.
Hybrid digital–human offerings that combine a free, engaging front-end quiz with a deeper paid diagnostic, personalized roadmap, and optional coaching community for later-career founders are underdeveloped and poorly branded as a distinct category.

Incumbent Weaknesses

Most incumbents are structurally biased: franchise portals make money when a franchise is sold, coaches when clients keep buying sessions, and assessments when they stay broad and generic—none are optimized for neutral, cross-model path selection.
Existing tools typically ignore or only superficially address later-career constraints such as health, caregiving responsibilities, retirement timelines, and sequence-of-risk in personal finances, leading to recommendations that feel tone-deaf.
User experiences are often clunky and unengaging: text-heavy portals, long PDF reports, and jargon-filled coaching materials that don’t translate into simple, actionable roadmaps for busy professionals.
Incumbent assessments tend to stop at self-knowledge rather than bridging to curated opportunity sets, vetted partners, and implementation plans, leaving a large 'last mile' gap where users stall or revert to ad hoc Googling.
There is limited integration between psychometric insights and real market data (unit economics, failure rates, capital requirements by model), so recommendations often lack quantified tradeoffs and risk-adjusted guidance.

Threats

Risks

Customer acquisition costs may be high because the target demographic is both broad and psychographically diverse, requiring education about the category and trust-building before they are willing to pay $200–$1,000 for an assessment.
If the assessment is not clearly differentiated or validated, prospects may perceive it as 'just another quiz' and default to cheaper or free content (books, YouTube, podcasts), reducing conversion to paid offerings.
Partnership and referral models (e.g., with franchises, brokers, coaches) risk conflicts of interest that could erode perceived neutrality and trust if not transparently managed and structurally separated from recommendations.
Execution complexity is significant: building a robust, defensible matching engine that combines psychometrics, financial modeling, and opportunity data requires multidisciplinary expertise and ongoing data maintenance.
Economic downturns or market shocks could reduce willingness to invest in paid guidance or delay entrepreneurial moves, compressing demand exactly when some users most need help but are cash-constrained.

Barriers to Entry

Establishing psychometric and advisory credibility with a skeptical, experienced audience requires rigorous methodology, clear evidence of outcomes, and endorsements from trusted professionals or institutions.
Building a high-quality, up-to-date database of entrepreneurial paths, deal types, and vetted partners—across franchises, acquisitions, online businesses, and independent consulting—requires time, domain expertise, and relationship-building.
Differentiating from generic career coaching, business coaching, and existing assessments in marketing messaging is nontrivial; without a clear category name and proof points, the offer risks being lumped into 'more of the same.'
Compliance and ethical considerations around financial guidance, suitability, and potential affiliate/commission structures introduce legal and reputational risks that require careful product and contract design.
Trust and privacy concerns around sharing financial, psychological, and career data may slow adoption unless security, data usage, and conflict-of-interest policies are extremely clear and conservative.

Incumbent Strengths

Franchise portals and business marketplaces (e.g., Franchise Direct, BizBuySell analogs) have large inventories, strong SEO, and existing relationships with brokers and franchisors, making them default destinations for opportunity exploration.
Established assessments like Kolbe, CliftonStrengths, and entrepreneurial personality tools benefit from strong brand recognition, institutional adoption (coaches, HR, consultants), and perceived scientific legitimacy.
Generic career and business coaches have deep one-on-one experience with the target demographic and can offer highly personalized, empathetic support that builds trust during emotionally charged transitions.
Content-driven brands (books, podcasts, YouTube channels around entrepreneurship and encore careers) already command attention and trust, enabling them to bolt on simple assessments or courses quickly if they see traction in this niche.
Some franchise and coaching ecosystems have integrated lead funnels and monetization (lead fees, commissions, high-ticket programs), enabling them to outspend new entrants on marketing and partnerships.

Positioning Strategy

A clear wedge + the fastest path to revenue

Positioning Statement

"For 45–65-year-old corporate professionals in transition who are considering entrepreneurship, we provide a structured assessment and matching platform that turns your goals, finances, and lifestyle into a short list of concrete, right-fit business paths and vetted next steps unlike generic personality quizzes, franchise portals, or unstructured coaching that leave you overwhelmed and guessing."

Beachhead Market

U.S.-based corporate professionals aged 45–65 leaving mid-to-late career roles (voluntarily or via layoff) with $100k–$500k in savings who are actively considering buying a franchise, small business, or starting a consulting/online business within 12–24 months and are already talking to coaches, franchise brokers, or business-for-sale portals.

Wedge Strategy

Start by partnering with a small set of executive coaches, outplacement firms, and franchise/small-business brokers who serve later-career professionals and embed Act Deux as their standardized diagnostic and intake tool, then expand to direct-to-consumer acquisition via targeted LinkedIn and email funnels while building a network of vetted opportunity providers who pay for qualified, well-matched leads.

Unique Value Proposition

Act Deux is the only later-career–focused entrepreneurial fit system that integrates encore-career psychology, financial runway, risk tolerance, health/energy, and family constraints into a ranked set of specific business models and deals, then connects users to trusted providers, creating a category-defining 'standard diagnostic' that coaches and advisors can plug into their practices.

Fastest Path to Revenue

Launch a free archetype quiz that captures email and key intent signals, then offer a paid, 60–90 minute deep-dive assessment plus personalized entrepreneurial path report sold through referral partners (coaches, outplacement, brokers) on a revenue-share basis, and immediately monetize high-intent users by offering premium 1:1 clarity sessions and referral-fee-based introductions to vetted franchises, acquisition advisors, and done-for-you launch services.

ICP & Leads

A crisp target profile plus starter leads

Ideal Customer Profile

Target Titles

Founder & CEO, Managing Partner, Principal Coach, Head of Career & Transition Services, Director of Franchise Development

Company Size

solo-practitioner, small (2–10 employees), medium (11–50 employees)

Key Pain Points

Prospective clients (45–65-year-old corporate professionals) are overwhelmed by too many entrepreneurial options and stall in analysis paralysis, causing long, unpredictable sales cycles and low conversion rates.
Coaches and advisors spend many unbillable hours in initial discovery trying to clarify goals, risk tolerance, and lifestyle fit for each client, reducing effective hourly rates and limiting capacity.
Franchise brokers and business-for-sale advisors waste time on poorly qualified leads who are not a fit for ownership or for their specific inventory, leading to low close rates and high lead-acquisition costs.
Outplacement and transition firms struggle to offer a structured, scalable path into entrepreneurship that feels rigorous enough for corporate clients and justifies premium program pricing.
Retirement and transition-focused advisors lack a differentiated, evidence-based tool to help clients evaluate entrepreneurship vs. other paths, making it harder to retain clients considering big career changes.

Budget Expectations

Typical B2B partners (coaching firms, franchise brokers, transition programs) can support $3,000–$25,000 per year for a white-labeled or co-branded assessment and matching platform (mix of per-seat, per-assessment, or lead-qualification fees). Individual solo coaches are more likely to spend $500–$3,000 per year for licenses or bundles they can resell or embed in premium packages.

Sample Leads (7)

Laura McKenzie

Founder & Principal Coach at Second Act Executive Coaching

Laura runs a boutique executive coaching practice focused on 45+ corporate leaders navigating retirement and career pivots. Many of her clients are exploring entrepreneurship but feel overwhelmed by franchise vs. consulting vs. small-business acquisition options. She needs a structured, credible assessment she can embed into her premium transition packages to clarify direction quickly and increase uptake of longer-term coaching engagements.

David Chen

Managing Director at Pathway Franchise Advisors

David leads a small franchise brokerage working primarily with late-career corporate managers who have $150k–$400k to invest and are comparing multiple entrepreneurial paths. His team spends significant time with unqualified or misaligned leads who are not ready for franchise ownership. Act Deux can pre-qualify and segment prospects, highlight who is best suited for franchising vs. alternatives, and provide David with better-informed, higher-intent candidates.

Monica Alvarez

Vice President, Career Transition Services at SummitPoint Outplacement

Monica oversees outplacement programs for laid-off senior managers from Fortune 1000 clients. Increasingly, participants ask about buying a business or starting consultancies instead of returning to corporate roles. SummitPoint wants a more robust, scalable entrepreneurship track that feels rigorous to corporate HR buyers. A white-labeled Act Deux assessment and matching experience could become a core differentiator in their premium transition package.

Robert Stevens

Founder & CEO at Encore Entrepreneur Academy

Robert runs an online education company offering cohort-based programs that help 50+ professionals design post-corporate careers. Many participants have savings and are actively exploring franchises, search funds, or solo consulting but get stuck in analysis paralysis. Act Deux fits as a front-end diagnostic to segment students into best-fit entrepreneurial tracks and to drive upsell into specialized coaching or advanced courses.

Janet O'Hara

Partner, Wealth & Retirement Planning at HarborView Financial Advisors

Janet specializes in high-earning professionals aged 50–65 who are planning their next chapter and often ask about buying small businesses or starting advisory practices. Her firm wants to deepen planning conversations beyond pure finances into lifestyle and work design. Integrating Act Deux as a structured entrepreneurial-readiness and fit assessment would help Janet guide clients toward viable options, strengthen relationships, and generate referrals to vetted coaches and brokers.

Anthony Romano

Principal & Career Transition Coach at Next Horizon Transitions

Anthony is a solo practitioner focused on burned-out senior directors and VPs leaving corporate roles. He currently uses ad-hoc exercises and generic personality tests to help clients think through entrepreneurship, but finds they still struggle to choose a concrete path. Act Deux would give him a more rigorous, repeatable assessment and a structured recommendation engine he can bundle into his 6- and 12-month coaching programs, improving client clarity and program completion rates.

Cynthia Park

Director of Business Buyer Services at Legacy Main Street Business Brokers

Cynthia leads a small team helping individuals buy existing main-street and lower-middle-market businesses. A large portion of her pipeline consists of late-career professionals with strong savings but limited entrepreneurial experience. Many leads are not clear on whether business acquisition is the right fit versus starting a consultancy or buying a franchise. Using Act Deux as an intake and qualification tool would help Cynthia focus on serious, well-aligned buyers and refer mismatched prospects to appropriate partners while still adding value.

Pricing

A simple tiered model you can test quickly

Rationale

A hybrid model with a free archetype test, paid individual assessments, and B2B partner/enterprise tiers mirrors the successful patterns of strengths assessments and entrepreneurial fit tools while leveraging lead-generation economics familiar to franchise and advisory ecosystems. The free tier maximizes reach and data, the one-time Guided Assessment captures high willingness-to-pay from individuals seeking clarity, and the recurring B2B tiers create scalable, predictable revenue via coaches, networks, and enterprise programs that embed Act Deux into their workflows. This structure positions Act Deux competitively while allowing for both consumer and institutional growth paths.

Free Archetype

$0 (one-time, no subscription)

Low-friction entry point that gives users an immediate sense of their entrepreneurial archetype and whether Act Deux is worth deeper exploration.

Features

Short archetype quiz (10–15 minutes) with instant high-level result
Basic entrepreneurial fit profile (e.g., risk appetite, lifestyle orientation, solo vs team preference)
High-level recommendations on 2–3 business directions (e.g., consulting, franchise, acquisition, online business)
Basic content library access (selected articles, videos, and case studies)
Email summary of results with soft CTA to upgrade to the Detailed Assessment
Ability to share results with a coach or advisor via simple link/PDF
Lead routing capability on the backend (tagging by archetype and interest areas for future matching)

For: Experienced professionals in early exploration mode (pre-transition), curious browsers from content/SEO, and top-of-funnel leads for coaches, career services, and outplacement firms.

Guided Assessment (Individual)

$149–$249 one-time per assessment

A comprehensive, guided assessment that translates a professional’s career history, financial situation, and lifestyle goals into 3–5 concrete, well-matched entrepreneurial paths plus a 90-day action roadmap.

Features

45–60 minute in-depth assessment with adaptive questioning (skills, constraints, finances, risk tolerance, lifestyle goals, time horizon)
Detailed entrepreneurial fit profile across dimensions (ownership style, autonomy needs, people vs product orientation, complexity tolerance, learning pace)
Prioritized list of 3–5 best-fit entrepreneurial paths (e.g., solo advisory practice, boutique agency, franchise categories, micro-SaaS, content/education business, acquisition/ETA, licensing/royalties)
Business model comparison matrix (startup cost ranges, time to cash flow, risk profile, scalability, lifestyle implications)
Personalized 90-day action roadmap with concrete steps, milestones, and recommended experiments
Curated resource recommendations (books, courses, communities, tools) tailored to chosen paths
Optional add-on: 30–60 minute 1:1 debrief with vetted coach (priced separately or bundled via partners)
Downloadable detailed PDF report and shareable summary for spouse/partner or financial advisor
Email follow-ups at 2, 4, and 8 weeks with nudges and micro-assignments aligned to the roadmap

For: Mid- to late-career professionals in serious transition (retiring executives, burned-out managers, corporate refugees, high-earning professionals considering a shift), typically with disposable income and strong desire for clarity before committing capital or time.

Professional & Coaching Partner

$99–$199/month plus $75–$125 per completed assessment (volume discounts)

A white-labeled or co-branded assessment toolkit that helps coaches, career services, and boutique firms deliver a structured entrepreneurial fit process to their clients, with shared revenue on completed assessments and coaching upsells.

Features

Partner dashboard to invite and manage clients through both Free Archetype and Guided Assessment flows
Wholesale pricing on assessments with configurable resale pricing (e.g., partner pays $75–$125, can charge $249–$499+ bundled with their services)
Co-branded reports and client-facing materials (logo, colors, and basic messaging tweaks)
Coach-facing interpretation guide and session outlines for debriefing the assessment with clients
Ability to view client results, notes, and progress tracking within a centralized portal
Basic analytics on client archetypes, chosen paths, and conversion rates across the partner’s book of business
Priority email support and quarterly partner training webinars
Listing in an optional “Find a Coach” directory for individuals who want guided help after their assessment

For: Executive coaches, career transition coaches, financial planners, boutique outplacement firms, and small advisory practices that support mid- to late-career transitions and want a repeatable, evidence-based framework.

Enterprise & Ecosystem

$1,500–$5,000/month base plus $30–$75 per active user or completed assessment

A configurable assessment and matching platform for larger organizations that need to systematically guide experienced professionals into aligned entrepreneurial paths—whether as a benefit, outplacement solution, or deal-flow qualification engine.

Features

Custom-branded portal with SSO and integrated onboarding flows for members or employees
Configurable assessment flows with organization-specific paths (e.g., preferred franchise brands, acquisition criteria, internal programs, or curated partner offers)
Advanced matching engine to route high-fit candidates into specific programs, franchises, brokers, or acquisition pipelines
Role-based admin and analyst dashboards with cohort analytics (archetype distribution, path selection, engagement over time)
API and CRM integrations (Salesforce, HubSpot, major ATS/HRIS or member management systems)
Flexible licensing: per-seat, per-assessment, or annual pool of assessments with volume discounts
Dedicated customer success manager and quarterly strategy reviews
Custom reporting, data exports, and optional white-labeled content libraries
Optional add-ons: bespoke research, custom archetypes for niche industries, and train-the-trainer programs

For: Outplacement and career transition firms, large financial advisory networks, franchise broker networks, PE/ETA platforms, corporate alumni programs, and membership organizations serving experienced professionals (e.g., professional associations).

Branding & Domains

Name options and domain ideas

Brand Name Ideas

Domains shown are matched to each name where possible.

EncoreFit Diagnostic

Positions the platform as the definitive diagnostic for ‘encore’ careers, clearly tying together later-career transitions (Encore), personal-business alignment (Fit), and the standardized assessment nature of the product (Diagnostic) for advisors and professionals alike.

professional

Suggested Domains

EncoreFitDiagnostic.com✓

SecondStage Compass

Uses the metaphor of a ‘second stage’ in life and career, paired with ‘Compass’ to emphasize guided direction. It speaks directly to seasoned professionals seeking their next entrepreneurial move with structure and clarity.

professional

Suggested Domains

SecondStageCompass.com✓

ActDeux Navigator

Builds on the existing Act Deux equity while elevating it into a tool (“Navigator”). It frames the product as a sophisticated guidance system for later-career professionals to chart their entrepreneurial path with confidence.

professional

Suggested Domains

ActDeuxNavigator.com✓

PrimePath Diagnostic

‘Prime’ nods to being in the prime of one’s life and career, while ‘Path’ and ‘Diagnostic’ communicate a methodical, standardized way to identify the right entrepreneurial route, aligning with coaches and advisors’ needs.

professional

Suggested Domains

PrimePathDiagnostic.com✓

EncoreFounder Index

Combines the encore-career concept with the identity of becoming a founder. ‘Index’ suggests a structured scoring and ranking system of business models, reinforcing the data-driven, category-defining nature of the platform.

professional

Suggested Domains

EncoreFounderIndex.com✓

LaterLeap Blueprint

Uses ‘LaterLeap’ to specifically reference later-career transitions, while ‘Blueprint’ reinforces a plan-based, architectural approach to choosing an entrepreneurial model, reassuring risk-aware professionals.

professional

Suggested Domains

LaterLeapBlueprint.com✓

LegacyLane Advisor

‘LegacyLane’ evokes building a meaningful, lasting next chapter, while ‘Advisor’ indicates a guided, semi-professional tool that coaches and consultants can integrate into their practice as a trusted standard.

professional

Suggested Domains

LegacyLaneAdvisor.com✓

NextAct Matrix

Plays on ‘next act’ to echo Act Deux and later-career reinvention. ‘Matrix’ suggests a multidimensional, structured matching system that accounts for psychology, financial runway, risk, health, and family constraints.

professional

Suggested Domains

NextActMatrix.com✓

EncoreVector

An invented yet professional-feeling name where ‘Encore’ signals later-career and ‘Vector’ conveys direction, force, and magnitude, aligning with the platform’s role in setting the right entrepreneurial trajectory.

professional

Suggested Domains

EncoreVector.com✓

Trajectory Encore

Centers on ‘Trajectory’ to stress long-term direction and outcomes, with ‘Encore’ anchoring it in the later-career, second-chapter space. It feels consultative and analytical, suitable for a standard diagnostic tool.

professional

Suggested Domains

TrajectoryEncore.com✓

All checked domains (10)

Discovery Kit

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Find Your Right-Fit Second-Act Business

Turn your career, savings, and lifestyle goals into a concrete short list of vetted business paths you can actually pursue.

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    <title>Find Your Right-Fit Second-Act Business</title>
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            <h1>Find Your Right-Fit Second-Act Business</h1>
            <p>Turn your career, savings, and lifestyle goals into a concrete short list of vetted business paths you can actually pursue.</p>
            <a href="#" class="btn">Start Free Assessment</a>
        </div>
    </section>

    <section class="benefits">
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            <h2>Why Choose Us?</h2>
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                        <h3>See exactly which business paths fit your goals, finances, and energy today—without gambling your nest egg.</h3>
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                    <div class="benefit-card">
                        <h3>Translate decades of corporate experience into clear, marketable offers and realistic income scenarios.</h3>
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                    <div class="benefit-card">
                        <h3>Replace overwhelm and guesswork with a structured, step-by-step roadmap and trusted next-step providers.</h3>
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    </section>

    <section class="features">
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            <h2>Features</h2>
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                    <div class="feature-item">✓ Integrated later-career assessment that blends encore-career psychology, risk tolerance, health, and family constraints.</div>
                
                    <div class="feature-item">✓ Objective matching engine that ranks franchises, acquisitions, consulting, and online models against your unique profile.</div>
                
                    <div class="feature-item">✓ Financial runway and lifestyle modeling to test income timelines, work hours, and downside risk before you commit.</div>
                
                    <div class="feature-item">✓ Concrete business concepts and offer outlines tailored to your background, pricing expectations, and preferred work style.</div>
                
                    <div class="feature-item">✓ Curated introductions to vetted coaches, brokers, and advisors who align with your specific path and constraints.</div>
                
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            <h2>Loved by Teams Everywhere</h2>
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                        <p>“Act Deux took me from scattered ideas to three specific business models that fit my savings, energy, and family needs.” – [Name], Former VP of Operations, Age 52</p>
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                    <div class="testimonial">
                        <p>“Instead of chasing random franchises, I got a clear ranking of options and a realistic financial plan for each.” – [Name], Ex-Director of Marketing, Age 49</p>
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                    <div class="testimonial">
                        <p>“My coach now uses my Act Deux report as the foundation of our work. It saved us months of trial and error.” – [Name], Former CIO, Age 58</p>
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    <section class="cta">
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            <h2>Get Your Entrepreneurial Fit Diagnostic</h2>
            <p>Start with the free archetype test, then upgrade to a guided assessment that turns your career story and savings into a ranked list of right-fit business paths.</p>
            <a href="#" class="btn">Start Free Assessment</a>
        </div>
    </section>
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