MVB Packet

An AI-powered therapist specialized for entrepreneurs that provides on-demand, confidential 'founder therapy' sessions focused on the emotional and psychological challenges of building a company. It aims to help founders process stress, loneliness, decision fatigue, and identity issues to improve emotional regulation and decision-making.

12/15/2025, 10:00:09 PM

0 on waitlist

Idea Summary

Clear problem statement + assumptions to validate

Summary

An AI-powered therapist specialized for entrepreneurs that provides on-demand, confidential 'founder therapy' sessions focused on the emotional and psychological challenges of building a company. It aims to help founders process stress, loneliness, decision fatigue, and identity issues to improve emotional regulation and decision-making.

Problem Statement

Entrepreneurs often face intense, chronic stress, isolation, and emotionally charged decision-making without accessible, affordable, or context-aware mental health support tailored to the unique pressures and realities of founding and leading a startup.

Key Assumptions

Founders strongly prefer a solution tailored specifically to entrepreneurial challenges over generic mental health apps or traditional therapy
Entrepreneurs are willing to discuss sensitive emotional and business-related issues with an AI system if it feels confidential, non-judgmental, and competent
An AI trained on startup dynamics and founder psychology can deliver support that feels context-aware and practically useful (not generic or shallow)
Regulating emotions and processing stress via AI sessions will materially improve founders’ clarity, resilience, and quality of decisions
Founders will pay (personally or via company budgets) for an AI-based mental health/support tool at a price point that sustains the business
Legal, ethical, and safety concerns around AI-delivered mental health support can be adequately addressed to gain user trust and avoid regulatory barriers

Use Cases

A solo founder uses the AI late at night after a stressful board meeting to process anxiety about runway, investor pressure, and fear of failure, and to clarify next steps.
A first-time CEO talks with the AI before delivering critical feedback to a co-founder, using the session to rehearse the conversation and manage their own emotions.
A founder in the middle of a fundraising process uses the AI between investor meetings to cope with repeated rejection, imposter syndrome, and self-doubt.
A scaling-stage founder regularly schedules morning check-ins with the AI to reflect on burnout signs, work-life boundaries, and leadership stress as the team grows.
A founder dealing with a potential pivot or shutdown uses the AI to work through identity questions, grief, and fear about what comes after their startup.

Idea Summary

Clear problem statement + assumptions to validate

Summary

Problem Statement

Key Assumptions

Founders strongly prefer a solution tailored specifically to entrepreneurial challenges over generic mental health apps or traditional therapy
Entrepreneurs are willing to discuss sensitive emotional and business-related issues with an AI system if it feels confidential, non-judgmental, and competent
An AI trained on startup dynamics and founder psychology can deliver support that feels context-aware and practically useful (not generic or shallow)
Regulating emotions and processing stress via AI sessions will materially improve founders’ clarity, resilience, and quality of decisions
Founders will pay (personally or via company budgets) for an AI-based mental health/support tool at a price point that sustains the business
Legal, ethical, and safety concerns around AI-delivered mental health support can be adequately addressed to gain user trust and avoid regulatory barriers

Use Cases

A solo founder uses the AI late at night after a stressful board meeting to process anxiety about runway, investor pressure, and fear of failure, and to clarify next steps.
A first-time CEO talks with the AI before delivering critical feedback to a co-founder, using the session to rehearse the conversation and manage their own emotions.
A founder in the middle of a fundraising process uses the AI between investor meetings to cope with repeated rejection, imposter syndrome, and self-doubt.
A scaling-stage founder regularly schedules morning check-ins with the AI to reflect on burnout signs, work-life boundaries, and leadership stress as the team grows.
A founder dealing with a potential pivot or shutdown uses the AI to work through identity questions, grief, and fear about what comes after their startup.

Competitive Landscape

Market context + the most relevant competitors

Market Size

TAM reasoning (global, annual): 1) Core user base: tech and non-tech entrepreneurs/founders. - Global early-stage entrepreneurs (nascent + new business owners) are often estimated in the 150–300M range, but most are not in the high-intensity, venture-backed or growth-focused segment. - Focus on higher-intensity founders and leaders: assume ~15–20M globally (startup founders, cofounders, and small-business owners under high growth/financial pressure) who are digitally connected and can pay for services. 2) Likely addressable segment for an AI-first ‘founder therapy’ product: - Assume 20M potential users globally. - Assume 15–25% would seriously consider digital mental health support tailored to founders over a given year → ~3–5M potential annual users. 3) Willingness to pay for AI-powered, on-demand founder therapy: - Positioning between meditation apps (~$50–$80/year) and human therapy (~$1,500–$5,000/year). - Plausible ARPU for a subscription AI therapist: $200–$400/year (depending on depth of features and optional human escalation). 4) TAM estimate: - Low-end: 3M users × $200/year ≈ $600M/year. - High-end: 5M users × $400/year ≈ $2B/year. So a reasonable TAM band for a specialized AI-powered founder therapy product is on the order of ~$0.6B–$2B annually, with additional upside if it expands to: - Broader ‘high-performance professionals’ (executives, creators, solo consultants). - B2B sales to accelerators, VCs, and startup employers as a benefit. - Add-on paid human therapist/coach sessions. Including these adjacencies, a long-term expanded TAM in the $3–5B/year range is plausible, but the initial realistic focus is likely under $2B.

Market Growth

Overall digital mental health and teletherapy market has been growing at an estimated ~20–30% CAGR globally over the last several years, driven by: - Increased awareness and destigmatization of mental health. - Post-COVID normalization of remote care. - Employer and insurer adoption of digital behavioral health. AI-enabled mental health tools specifically are a faster-growing subsegment, with many early-stage ventures and pilots, and projected CAGRs often cited in the 30–40%+ range from a small base. Founder-/professional-focused mental health is emerging as a niche within this, with strong qualitative demand signals (founder burnout, leadership coaching, executive well-being) but relatively few scaled, specialized offerings. For a specialized AI ‘founder therapist,’ expect: - Short- to mid-term: high relative growth (niche but rapidly expanding awareness, especially in tech hubs and startup ecosystems). - Long-term: growth moderates as competition increases and broader professional mental health tools encroach on the niche; still likely above general healthcare growth due to ongoing cultural shifts and chronic stress in entrepreneurship.

Competitors Found

Competitors (6)

BetterHelp

Visit

Large online therapy platform offering text, audio, and video counseling with licensed therapists; some therapists specialize in stress, burnout, and work-related issues.

estimated

Market Dominance

5/5

Product Maturity

5/5

Pricing Value

3/5

Pricing Model

Subscription model (weekly/monthly) for unlimited messaging and a set number of live sessions; pricing varies by region and plan.

Talkspace

Visit

Online therapy platform providing text, audio, and video sessions with licensed therapists; offers plans for individuals and some employer programs.

estimated

Market Dominance

4/5

Product Maturity

5/5

Pricing Value

3/5

Pricing Model

Subscription-based with tiers for messaging-only or messaging + live sessions; often integrated with insurance or employer benefits.

Mindbloom

Visit

Tech-enabled mental health company focused on guided ketamine therapy for anxiety and depression, delivered via telehealth with structured programs and coaching.

estimated

Market Dominance

2/5

Product Maturity

3/5

Pricing Value

2/5

Pricing Model

Program-based pricing (packages for multi-session treatment journeys) rather than ongoing subscription; out-of-pocket with some HSA/FSA use.

Wysa

Visit

AI mental health app using a conversational agent (chatbot) plus optional human coaches to support anxiety, stress, and emotional regulation.

estimated

Market Dominance

3/5

Product Maturity

4/5

Pricing Value

4/5

Pricing Model

Freemium model with paid subscription for advanced features and optional human coaching sessions; B2B licensing for enterprises.

Meru Health

Visit

Digital clinic offering structured, therapist- and psychiatrist-supported programs for depression, anxiety, and burnout, blending app-based content with human care.

estimated

Market Dominance

2/5

Product Maturity

4/5

Pricing Value

4/5

Pricing Model

B2B/B2B2C contracts with employers and payers; per-member-per-month or per-episode pricing; end users often pay little or nothing out-of-pocket.

Founders First System (e.g., ‘founder therapy’ coaches & boutique practices)

Visit

A diffuse set of independent therapists and coaches branding themselves as ‘founder therapists’ or ‘executive coaches for startup founders’ offering 1:1 sessions tailored to entrepreneurial stress, identity, and leadership challenges.

estimated

Market Dominance

1/5

Product Maturity

3/5

Pricing Value

2/5

Pricing Model

Hourly or package-based pricing for sessions (often $150–$400/hour); some offer retainer models or small group programs.

Key Market Trends

AI-first mental health companions: Increasing adoption of LLM-powered chatbots and agents (like Wysa, Woebot, and emerging tools) as always-available, low-cost emotional support, with human therapists reserved for escalation and complex cases.
Founder and executive mental health normalization: Growing openness among founders, investors, and accelerators to discuss burnout, anxiety, and loneliness; more programs, content, and benefits targeted specifically at startup leaders.
Hybrid care models (AI + human): Movement toward tiered care where AI handles day-to-day emotional regulation, journaling, and cognitive reframing, while licensed therapists or specialized coaches step in for higher-risk or deeper therapeutic work.
B2B and ecosystem distribution: Accelerators, VCs, and startup employers increasingly offering mental health and coaching as part of their value proposition or benefits, creating channels for founder-focused tools to be bundled and subsidized.
Regulation, ethics, and trust in AI mental health: Rising scrutiny around clinical safety, hallucinations, data privacy, and liability for AI mental health tools; differentiation will depend on transparent guardrails, evidence of efficacy, and clear positioning as support vs. full clinical care.

Opportunities & Threats

What to lean into, and what to mitigate early

Why Now?

AI capabilities have recently advanced enough to support emotionally nuanced, context-aware conversations at scale, while founder mental health has become a mainstream concern among investors and accelerators, creating both demand and distribution channels for specialized tools. At the same time, cost pressures in healthcare and startups are pushing toward AI-first, hybrid care models that can offer continuous support at a fraction of traditional therapy costs.

Opportunities

Unsolved Problems

Founder-specific emotional challenges (loneliness, cofounder conflict, investor pressure, identity tied to company) are not well addressed by generic therapy or generic AI wellness apps, leading to advice that often lacks contextual relevance to startup realities.
Access to therapists who both understand startups and are available on-demand across time zones is limited and expensive, leaving founders without immediate support during acute stress events (fundraising, layoffs, pivots, board conflicts).
Founders struggle to consistently translate emotional processing into better decision-making (e.g., around hiring/firing, fundraising, strategic pivots), as most tools focus on mood tracking or venting rather than structured decision support under emotional load.
Many founders do not seek human therapy due to stigma, fear of perceived weakness with investors/teams, or concerns about confidentiality, resulting in untreated stress, burnout, and maladaptive coping behaviors.
Existing digital mental health tools are not tuned to the high-variance schedules and intensity of founders, lacking session structures, prompts, and frameworks that fit irregular hours, travel, and crisis-driven usage patterns.

Market Gaps

A dedicated AI agent that is trained and tuned on founder-specific scenarios (fundraising stress, runway anxiety, layoffs, cofounder disputes, product-market fit uncertainty) and can respond with domain-aware emotional support and cognitive frameworks.
A hybrid AI + human escalation model specifically designed for founders where the AI handles day-to-day emotional regulation and structured reflection, and routes to vetted startup-savvy therapists/coaches when risk or complexity crosses defined thresholds.
B2B and ecosystem-focused offerings for accelerators, VC funds, and startup employers that bundle confidential founder therapy access into their value-add platform, with reporting and usage analytics that protect individual privacy but show portfolio-level impact.
Evidence-based, measurable outcomes linking emotional support to founder performance (e.g., burnout reduction, decision quality, team retention), which can justify spend from investors and employers and differentiate from generic wellness apps.
Privacy- and trust-centric positioning for founder mental health where data security, non-sharing with investors/employers, and clear non-clinical vs. clinical boundaries are productized and communicated as core features rather than fine print.

Incumbent Weaknesses

Most incumbents are optimized for broad, generic mental health care and lack deep founder/startup domain specialization, resulting in therapists and content that often miss the nuances of entrepreneurial stress and decision contexts.
Their unit economics and operating models are built around human-therapist sessions, making it harder to fully embrace an AI-first, low-cost, high-frequency interaction model without cannibalizing core revenue.
User experiences are typically appointment-based and not truly on-demand or continuous, which does not align well with founders’ unpredictable schedules and acute crisis moments.
Incumbents’ brands are associated with therapy and clinical treatment rather than performance, resilience, or founder optimization, which may make some entrepreneurs reluctant to engage due to stigma or perceived misfit.
Large platforms may move cautiously on highly specialized, niche offerings (like founder-only AI therapy) and on aggressive AI autonomy due to regulatory and liability concerns, leaving room for a more agile, niche-focused entrant.

Threats

Risks

Regulatory and legal scrutiny around AI in mental health (e.g., being perceived as providing clinical care without licensure, handling suicide risk incorrectly, or making medical claims) could limit product capabilities or create liability exposure.
Trust and safety failures such as harmful or inappropriate AI responses, hallucinations, or perceived breaches of confidentiality could severely damage brand credibility among a small, highly networked founder community.
Founders may see AI therapy as insufficiently credible or deep for their needs, leading to low retention and engagement if the product cannot demonstrate tangible emotional and decision-making benefits beyond journaling or generic chatbots.
Incumbents or well-funded new entrants could quickly launch founder-focused AI offerings leveraging their therapist networks, clinical data, and distribution, compressing differentiation and driving up customer acquisition costs.
Macroeconomic cycles and funding downturns may reduce founders’ willingness to pay out-of-pocket for mental health tools, especially in emerging markets, and could also reduce VC/accelerator budgets for such benefits.

Barriers to Entry

Establishing robust clinical and ethical guardrails for an AI mental health product, including risk detection, escalation pathways, and clear positioning relative to licensed care, requires specialized expertise and careful design.
Building trust with founders around data privacy, especially ensuring that sensitive disclosures are not accessible to investors, employers, or third parties, demands strong technical security and transparent governance.
Achieving high-quality founder-specific conversational intelligence requires domain-specific data, fine-tuning, and ongoing supervision, which is non-trivial and may be limited by privacy and data access constraints.
Distribution into founder ecosystems (top accelerators, VC portfolios, startup hubs) is relationship-driven, and new entrants must overcome incumbent partnerships, noise from generic wellness tools, and limited attention from gatekeepers.
Differentiating from generic AI companions and free or low-cost mental health apps in a crowded market requires clear positioning, demonstrable outcomes, and a compelling value proposition that justifies a higher ARPU.

Incumbent Strengths

BetterHelp and Talkspace have large, established therapist networks, strong brand recognition in digital therapy, and regulatory/clinical compliance infrastructure that makes them trusted for clinical mental health care.
Incumbents possess significant marketing budgets, partnerships with employers and insurers, and existing B2B2C distribution channels that can quickly promote new niche offerings if they choose to target founders.
They have mature product infrastructure for scheduling, payments, matching, and secure communications, reducing friction for users and giving them a head start in adding AI features on top.
Existing players have accumulated clinical data, outcome studies, and experience with risk management and crisis protocols, which strengthens their credibility in a sensitive domain like mental health.
Some incumbents already experiment with AI triage, chatbots, or guided programs, and can iterate faster on AI-augmented models due to their large user bases and data feedback loops.

Positioning Strategy

A clear wedge + the fastest path to revenue

Positioning Statement

"For venture-backed startup founders under high pressure, we provide an on-demand, founder-trained AI therapist that offers confidential emotional support and decision clarity unlike generic wellness apps or traditional therapy that lack startup context and 24/7 availability."

Beachhead Market

Seed to Series B SaaS founders in North America backed by top-tier accelerators or VC funds, who are actively fundraising or managing teams of 5–50 and experiencing high stress and decision fatigue.

Wedge Strategy

Start as a white-labeled or co-branded mental health benefit for accelerators and VC funds, offering confidential, on-demand AI founder therapy with optional escalation to a vetted network of startup-savvy therapists, then expand to broader founder communities and startup employers once portfolio case studies and outcome data are established.

Unique Value Proposition

A founder-specialized, privacy-first AI + human hybrid therapy model that understands startup-specific stressors, offers immediate 24/7 support, escalates intelligently to vetted professionals, and demonstrates measurable links between emotional regulation and founder performance to justify institutional spend.

Fastest Path to Revenue

Pilot with 3–5 accelerators or VC funds by selling a per-founder or per-portfolio subscription that bundles unlimited AI sessions plus limited human escalation, prove impact with anonymized outcome metrics (burnout scores, decision confidence, retention intent), then standardize pricing tiers and roll out to additional funds and startup employers as a portfolio-wide mental health benefit.

ICP & Leads

A crisp target profile plus starter leads

Ideal Customer Profile

Target Titles

Founder & CEO, Co-Founder & CEO, Co-Founder & COO, Solo Founder, Managing Partner (Founder-Led Studio / Holding Company)

Company Size

2-5 employees, 6-15 employees, 16-50 employees, 51-100 employees (early growth, still founder-centric)

Key Pain Points

Chronic stress and anxiety from runway pressure, fundraising, and constant performance expectations
Intense loneliness and lack of safe, judgment-free space to process emotions as the primary decision-maker
Decision fatigue from making dozens of high-stakes product, hiring, and fundraising decisions daily
Identity fusion with the company leading to shame, fear of failure, and difficulty separating self-worth from startup outcomes
Strain on personal relationships and burnout symptoms due to long hours and emotional overload

Budget Expectations

Typical budget range of $150–$500 per founder per month for an AI-first solution, with willingness to spend up to $5,000–$15,000 annually at the company level if it demonstrably reduces burnout risk, improves leadership performance, and can be positioned as an executive benefit or leadership development expense.

Sample Leads (7)

Alex Ramirez

Founder & CEO at StackPilot

Seed-stage B2B SaaS devtools startup in North America with an 18-person remote team backed by Y Combinator and a well-known SF seed fund. Alex is actively fundraising for a Series A while managing rapid hiring and product pivots, reporting frequent decision fatigue and stress in investor updates. As a first-time founder with no formal exec coach, Alex fits the profile of a high-pressure, venture-backed SaaS founder needing confidential, on-demand emotional support tailored to startup realities.

Monica Chen

Co-Founder & CEO at LedgerLoop

Series A fintech SaaS company with 35 employees, backed by Andreessen Horowitz and a top Canadian seed fund. Monica is navigating scaling the go-to-market team, complex compliance decisions, and a demanding board while preparing for a potential Series B. She has mentioned burnout and anxiety in a podcast interview, and currently only uses generic meditation apps. As a venture-backed SaaS founder under intense performance pressure, she aligns closely with the ICP for an AI therapist that understands investor and board dynamics.

David Kaplan

Solo Founder & CEO at Flowstride

Pre-Series A B2B workflow automation SaaS with 9 employees, backed by Techstars and several prominent angel investors. David is a solo founder juggling product, sales, and fundraising, reporting chronic stress and isolation in his monthly investor notes. With no co-founder to share emotional load and a small team depending on him, he is a strong fit for an on-demand, confidential support tool aimed at reducing loneliness and decision fatigue in venture-backed founders.

Priya Nair

Co-Founder & COO at TeamPulse

Seed-stage HR SaaS company with 22 employees distributed across the US and LATAM, funded by First Round Capital and a well-known NYC accelerator. As COO, Priya manages people operations, conflict resolution, and operational fires while supporting her co-founder through an ongoing fundraise. She experiences emotional overload from team issues and feels responsible for maintaining culture during rapid growth. She is a prime candidate to champion a founder-focused AI therapist that can support both her own well-being and the founding team’s emotional resilience.

Jordan Blake

Founder & CEO at ClinicBridge

Series B vertical SaaS for outpatient clinics with about 60 employees, backed by Sequoia Capital and a leading healthtech-focused VC. Jordan is transitioning from hands-on founder to professional CEO, managing executive hiring, board expectations, and a more complex org structure. He has limited time for traditional therapy but has expressed interest in leadership coaching and mental health benefits for himself and his exec team. His context of high-stakes decisions, identity tied to company success, and scaling stress makes him an excellent ICP match.

Samantha Ortiz

Co-Founder & CEO at ShiftRelay

North America-based logistics SaaS at late seed stage with 14 employees, backed by Initialized Capital and a prominent logistics-focused angel syndicate. Samantha is in the middle of a challenging fundraise in a tough market while dealing with co-founder conflict and key customer churn. She has tweeted about founder loneliness and burnout, indicating acute emotional pain and openness to solutions. As a venture-backed SaaS founder under pressure with limited access to startup-context-aware mental health support, she aligns strongly with the product’s beachhead market.

Ethan Wallace

Managing Partner & Founder at LaunchForge Studio

Founder-led startup studio that repeatedly launches SaaS products, currently managing 3 active B2B SaaS ventures with small teams (5–12 employees each) and multiple pre-seed/seed rounds from top-tier angels and a regional VC. Ethan experiences compounded stress from juggling multiple founding teams, investor expectations, and frequent high-stakes decisions. He is a strategic ICP-adjacent buyer who can both use and champion the AI therapist across several founder teams, making him a leveraged entry point into the target market.

Pricing

A simple tiered model you can test quickly

Rationale

A hybrid model (recurring subscription for AI access plus optional human-session components) aligns with market expectations set by BetterHelp and Talkspace while leveraging AI to keep average cost per supported founder lower. Tiering around solo founders, small leadership teams, and enterprise/portfolio programs matches the way mental health and coaching benefits are typically purchased in the startup ecosystem and supports land-and-expand growth. Price points are positioned between pure self-serve apps and full human therapy/coaching, offering enough perceived value and access to justify recurring spend while remaining accessible to early-stage founders and compelling for VC and enterprise budgets.

Starter (Solo Founder)

$120–$180/month

Affordable, always-available AI ‘founder therapist’ for solo founders and early-stage entrepreneurs who need confidential emotional support, reflective prompts, and decision-processing without the cost or friction of full human therapy.

Features

On-demand AI therapy-style chat 24/7 with context on founder-specific challenges (fundraising, co-founder conflict, layoffs, imposter syndrome, etc.)
Personalized emotional check-ins and mood tracking (e.g., daily/weekly founder mental health snapshots)
Guided sessions for common founder scenarios (e.g., ‘pre-board meeting anxiety’, ‘difficult investor call’, ‘co-founder tension’)
Decision-processing frameworks integrated into conversations (pros/cons, values alignment, regret minimization)
Founders’ emotional health dashboard with trends and insights
Email summaries of key insights and action items (opt-in)
Resource library: short exercises, breathing techniques, cognitive reframes tailored to startup life
Security and privacy features suitable for sensitive founder conversations (encryption, anonymized logs, etc.)

For: Pre-seed to Series A solo founders and very small founding teams (1–3 people) with limited budget but high emotional load, often without access to executive coaching or therapy.

Pro (Founder + Leadership Team)

$350–$700/month

A shared emotional and decision-support system for founders and small leadership teams, combining advanced AI therapy sessions with limited access to human-guided support and tools for emotionally healthier leadership and communication.

Features

Everything in Starter for all seats included
3–8 seats (founders + core leadership) under one account
Priority AI model with deeper memory and richer context per user (longer history, more personalized patterns)
Team-level mental health and sentiment insights (aggregated and anonymized dashboards for founders/People leaders)
Structured AI-guided sessions for leadership topics (e.g., layoffs communication, co-founder alignment, managing underperformance, conflict repair)
Monthly or quarterly group founder/leader workshops (live or live-online) on topics like burnout, emotional regulation, and hard conversations (limited attendance per account)
Optional add-on: 1–2 live human-facilitated sessions per month (coach/therapist-like, non-clinical) focused on emotional processing and leadership decisions
Slack/Teams integration for quick emotional check-ins and ‘in the moment’ support (e.g., pre-board or post-investor call)
Basic admin controls (user management, seat assignment, access revocation)
Enhanced privacy controls and configurable data retention policies

For: Seed to Series B startups with 3–10 leaders (founder, co-founders, early execs) who want to reduce burnout, improve emotional resilience, and support emotionally charged decision-making across the leadership team.

Enterprise (Portfolio & Company Programs)

$2,000–$8,000/month (base) + volume-based pricing

A scalable, confidential emotional and decision-support platform for founders and executives across a portfolio or larger organization, combining AI-powered founder therapy, curated human support, and leadership health analytics while preserving individual privacy.

Features

Everything in Pro, extended across multiple teams, companies, or portfolio founders
Flexible seat bundles (e.g., 25, 50, 100+ founders/leaders) with volume discounts
Dedicated customer success/clinical-advisory liaison for program design and rollout
Custom onboarding and launch for portfolios or leadership cohorts (live webinars, Q&A, engagement playbooks)
Configurable program structure: e.g., 3-month intensive founder mental health program, ongoing leadership support, or new-partner/founder onboarding journey
Expanded library of founder- and leadership-focused modules (e.g., fundraising seasons, restructuring, M&A, shutdowns, post-exit identity processing)
Optional pooled live-session credits that founders/leaders can book individually (e.g., 10–40 human sessions/month across the portfolio)
Advanced reporting for org/portfolio sponsors: anonymized, aggregated trends on burnout risk, stress patterns, and utilization (never individual-level detail)
SSO, advanced security, data processing agreements, and compliance support (e.g., SOC 2-ready posture)
Integration with HR/benefits/wellness platforms where applicable (e.g., single sign-on from benefits portal, eligibility sync)
Co-branded materials and internal communication kits to drive adoption and ongoing engagement

For: VC funds, accelerators, startup studios, and later-stage companies (Series C+ or 150+ employees) looking to offer specialized founder/exec mental health support as a structured benefit or portfolio program.

Branding & Domains

Name options and domain ideas

Brand Name Ideas

Domains shown are matched to each name where possible.

AffectFoundry

Conveys a controlled, technical environment where founders’ emotional states (affect) are systematically processed and refined, aligning with the idea of engineering emotional regulation for startup builders.

technical

Suggested Domains

affectfoundry.com✓

FounderPsyche

Directly references the psychological domain of founders, signaling a specialized, clinically informed system focused on the inner life and mental load of company builders.

technical

Suggested Domains

founderpsyche.com✓

CortexFounders

Uses a neuroscience-informed metaphor (cortex) to imply cognitive optimization and executive functioning, tailored to founders operating under high-stakes decision pressure.

technical

Suggested Domains

cortexfounders.com✓

TheraFoundry

Blends therapy and foundry to suggest a structured, engineered approach to therapeutic support specifically for startup founders, with a technical and process-oriented tone.

technical

Suggested Domains

therafoundry.com✗

Equilibrix

An invented term derived from equilibrium, indicating mathematically and psychologically informed balance; suggests a system that optimizes emotional stability to improve performance under volatility.

technical

Suggested Domains

equilibrix.ai✓

VentureMindLab

Positions the product as a laboratory for the minds behind venture-backed companies, emphasizing experimentation, measurement, and optimization of founder mental states.

technical

Suggested Domains

venturemindlab.com✓

FounderRegulate

Descriptive and technical, highlighting the core functional value: targeted emotional regulation infrastructure for founders facing stress, identity strain, and decision fatigue.

technical

Suggested Domains

founderregulate.com✓

SteadyOperator

Metaphorical reference to maintaining a steady operating state under load; evokes reliability and control for operators and founders managing teams and high-stakes decisions.

technical

Suggested Domains

steadyoperator.co✓

AffectVector

Technical, data-science inspired term suggesting the quantification and directional adjustment of emotional states, linking affect directly to performance vectors in a founder’s journey.

technical

Suggested Domains

affectvector.io✓

VentureCalm

Pairs the high-intensity venture context with a calm, regulated state, clearly signaling a solution that reduces psychological turbulence for venture-backed founders.

technical

Suggested Domains

venturecalm.com✓

All checked domains (10)

Discovery Kit

Hypotheses, screening, and interview questions

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Landing Page

A clean, standalone version ready to deploy

On‑Demand AI Therapist Built For Founders

24/7, founder‑trained AI plus vetted clinicians that turn emotional chaos into clear, defensible decisions under investor pressure.

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    <section class="hero">
        <div class="container">
            <h1>On‑Demand AI Therapist Built For Founders</h1>
            <p>24/7, founder‑trained AI plus vetted clinicians that turn emotional chaos into clear, defensible decisions under investor pressure.</p>
            <a href="#" class="btn">Start Founders Trial</a>
        </div>
    </section>

    <section class="benefits">
        <div class="container">
            <h2>Why Choose Us?</h2>
            <div class="benefit-grid">
                
                    <div class="benefit-card">
                        <h3>Get context-aware emotional support that understands cap tables, runways, boards, and cofounder dynamics—not generic wellness scripts.</h3>
                    </div>
                
                    <div class="benefit-card">
                        <h3>Convert emotional processing into structured, higher-quality decisions on hiring, fundraising, and pivots when it actually matters.</h3>
                    </div>
                
                    <div class="benefit-card">
                        <h3>De-risk burnout and key-man risk with measurable, portfolio-level mental health data that justifies institutional spend.</h3>
                    </div>
                
            </div>
        </div>
    </section>

    <section class="features">
        <div class="container">
            <h2>Features</h2>
            <div class="feature-list">
                
                    <div class="feature-item">✓ Founder-trained AI therapist fine-tuned on startup-specific stressors, investor dynamics, and high-stakes decision patterns.</div>
                
                    <div class="feature-item">✓ Instant 24/7 access across time zones for acute events—board emails, down-round terms, cofounder blowups, layoffs, and crisis comms.</div>
                
                    <div class="feature-item">✓ Hybrid AI + human escalation pipeline that routes complex cases to vetted startup-savvy clinicians and coaches on demand.</div>
                
                    <div class="feature-item">✓ Privacy-first architecture with strict data isolation, auditability, and controls aligned to VC, accelerator, and enterprise requirements.</div>
                
                    <div class="feature-item">✓ Outcomes layer that correlates emotional regulation patterns with founder performance metrics to support budget and portfolio decisions.</div>
                
            </div>
        </div>
    </section>

    <section class="social-proof">
        <div class="container">
            <h2>Loved by Teams Everywhere</h2>
            <div class="testimonials">
                
                    <div class="testimonial">
                        <p>“During our down-round negotiations, it helped me separate fear from facts and walk into the board meeting with a clear plan.”</p>
                    </div>
                
                    <div class="testimonial">
                        <p>“It’s the first ‘therapist’ that actually understands runway, dilution, and cofounder equity tensions—so I don’t have to waste time explaining.”</p>
                    </div>
                
                    <div class="testimonial">
                        <p>“Our seed-stage leadership team uses it weekly; we’ve seen faster hiring decisions and fewer costly, emotion-driven reversals.”</p>
                    </div>
                
            </div>
        </div>
    </section>

    <section class="cta">
        <div class="container">
            <h2>Stabilize Your Mind, Upgrade Your Decisions</h2>
            <p>Access a founder-specialized, privacy-first AI therapist in under 5 minutes. Add human sessions as you scale your team and stress load.</p>
            <a href="#" class="btn">Start Founders Trial</a>
        </div>
    </section>
</body>
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