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Eddie
MVB Generator
MVB Packet

A financial literacy platform tailored to athletes that teaches money fundamentals and provides tools/guidance to help them manage income, spending, taxes, and investing to reduce long-term financial distress and bankruptcy risk. It may start with athletes as the initial ICP, with potential to expand to other high-income/low-financial-literacy groups.

2/4/2026, 6:19:41 PM
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Idea Summary

Clear problem statement + assumptions to validate

Summary
A financial literacy platform tailored to athletes that teaches money fundamentals and provides tools/guidance to help them manage income, spending, taxes, and investing to reduce long-term financial distress and bankruptcy risk. It may start with athletes as the initial ICP, with potential to expand to other high-income/low-financial-literacy groups.
Problem Statement
Many athletes experience sudden, irregular, and short-duration high earnings without adequate financial education or trusted guidance, leading to poor budgeting, tax mistakes, overspending, predatory advice, and ultimately financial instability or bankruptcy after their peak earning years.
Key Assumptions
  • Athletes (or their families) recognize financial literacy as a priority and will allocate time/money to learn and adopt better habits.
  • A tailored, athlete-specific approach (seasonality, short career spans, endorsement income, relocation, taxes) improves engagement and outcomes versus generic personal finance content.
  • Teams, leagues, schools, agents, or player associations are willing to partner or pay (B2B/B2B2C) to provide the platform to athletes at scale.
  • The platform can credibly differentiate from existing options (financial advisors, union programs, free content) through measurable outcomes, trust, and usability.
  • The business can navigate compliance and liability boundaries (education vs. financial advice) while still delivering actionable guidance athletes value.
  • Athletes will trust the platform over potentially conflicted influencers/advisors and will share enough financial data (or follow workflows) to benefit.
Use Cases
  • A high school recruit and their parents take a short course on scholarships, NIL basics, budgeting, and avoiding scams before the athlete starts earning NIL income.
  • A college athlete earning NIL uses the platform to set up a budget, track irregular payments, plan quarterly taxes, and decide how much to save versus spend during the season.
  • A newly drafted pro athlete completes an onboarding path covering contract structure, agent fees, taxes across states, insurance, and setting up an emergency fund and long-term plan.
  • A mid-career athlete with endorsements uses tools/checklists to evaluate financial professionals, spot high-fee products, and create a spending plan aligned with a career-length timeline.
  • A retiring athlete follows a transition curriculum to plan post-career cash flow, manage lifestyle adjustments, and set up a conservative investment/withdrawal strategy.