A digital platform that helps individuals plan their tasks and schedule on a day-by-day basis. It aims to simplify daily prioritization, time allocation, and follow-through.
Idea Summary
Clear problem statement + assumptions to validate
- A significant number of users feel current tools (calendars, to-do lists, habit trackers) do not adequately support day-by-day planning
- Users are willing to adopt a new platform and change their planning behavior regularly (daily engagement)
- The platform can offer a meaningfully better experience (e.g., faster planning, smarter prioritization, less friction) than existing alternatives
- Users will trust the platform with sensitive personal schedule/task data
- There is a viable monetization model (subscription, freemium, team plans) that users will pay for in this category
- A busy professional plans the next workday by selecting top priorities, time-blocking deep work, and fitting meetings around them
- A student organizes daily study sessions, assignments, and exams into a manageable plan with reminders and workload balancing
- A freelancer maps client tasks into a daily schedule, estimating effort and ensuring deadlines are met without overbooking
- A parent coordinates household tasks, errands, and family activities into a single daily plan that can adapt when plans change
- A person pursuing fitness or personal goals creates a daily routine that integrates habits, appointments, and task checklists
Idea Summary
Clear problem statement + assumptions to validate
- A significant number of users feel current tools (calendars, to-do lists, habit trackers) do not adequately support day-by-day planning
- Users are willing to adopt a new platform and change their planning behavior regularly (daily engagement)
- The platform can offer a meaningfully better experience (e.g., faster planning, smarter prioritization, less friction) than existing alternatives
- Users will trust the platform with sensitive personal schedule/task data
- There is a viable monetization model (subscription, freemium, team plans) that users will pay for in this category
- A busy professional plans the next workday by selecting top priorities, time-blocking deep work, and fitting meetings around them
- A student organizes daily study sessions, assignments, and exams into a manageable plan with reminders and workload balancing
- A freelancer maps client tasks into a daily schedule, estimating effort and ensuring deadlines are met without overbooking
- A parent coordinates household tasks, errands, and family activities into a single daily plan that can adapt when plans change
- A person pursuing fitness or personal goals creates a daily routine that integrates habits, appointments, and task checklists
Competitive Landscape
Market context + the most relevant competitors
Todoist
VisitTask management app with projects, labels, priorities, recurring tasks, and integrations; widely used for personal productivity and light team use.
TickTick
VisitTask manager combining to-dos, calendar view, habit tracking, focus timer, and daily planning features in one app.
Microsoft To Do + Outlook Calendar (Microsoft 365)
VisitTask capture and daily list management integrated with Microsoft ecosystem; scheduling via Outlook calendar and Microsoft 365 workflows.
Notion (with Notion Calendar)
VisitWorkspace for notes, databases, tasks, and custom planning systems; can be configured for daily planning with templates and calendar integration.
Motion
VisitAI-assisted scheduling that auto-plans tasks into your calendar, reprioritizes as things change, and aims to produce a realistic daily plan.
- AI-assisted planning (auto-scheduling, dynamic reprioritization, and natural-language task capture)
- Convergence of tasks + calendar + habits (single app to plan, time-block, and follow through)
- Template-driven and customizable workflows (especially in flexible workspaces like Notion)
- Ecosystem lock-in and bundling (Microsoft/Google bundles reduce willingness to pay for standalone apps)
- Behavioral design for follow-through (streaks, focus modes, accountability, and lightweight coaching)
Opportunities & Threats
What to lean into, and what to mitigate early
Opportunities
- Turning a long task list into a realistic day plan with time estimates, buffers, and constraints (meetings, commute, energy levels) without heavy manual effort
- Keeping the daily plan continuously up to date as priorities change—most tools either become stale lists or require constant rescheduling work
- Bridging intention-to-action: users can prioritize but still fail to start/finish due to procrastination, context switching, and lack of accountability mechanisms
- Cross-tool fragmentation: tasks live in email/Slack/Docs/projects while time lives in calendar, making it hard to create a single day-by-day plan that reflects reality
- Personalization for different planning styles (GTD, time-blocking, ADHD-friendly, student schedules, shift work) without overwhelming setup complexity
- A truly integrated day planner that treats the calendar as the source of truth (time-blocking + tasks) while remaining faster than Notion-style DIY systems
- High-quality AI scheduling that users can trust (transparent assumptions, controllable rules, explainable changes) rather than opaque auto-moves that create anxiety
- Behavioral follow-through features that are lightweight and privacy-respecting (micro-coaching, focus flows, end-of-day review) instead of gamification-only
- Simple onboarding that converts existing data (tasks, calendar events, email flags) into a working daily plan in under 10 minutes with minimal configuration
- A differentiated SMB/teams angle for “personal planning with light coordination” (e.g., shared focus time, meeting load balancing, manager visibility by consent) not well served by consumer-first apps
- Weak day-by-day realism: many tools optimize for list management rather than feasible schedules with time budgets, buffers, and constraint-aware planning
- Manual rescheduling burden: when the day changes, users must drag tasks around or accept outdated plans, leading to abandonment
- Limited follow-through design: focus, anti-procrastination, and reflection loops are often shallow or fragmented across separate apps
- Poor unified capture from where work arrives (email, chat, meeting notes) into a daily plan without friction or duplication
- One-size-fits-all UX: power users want control and rules; overwhelmed users want simplicity—incumbents often serve one at the expense of the other
Threats
- Commoditization via AI features: incumbents can replicate auto-scheduling and natural-language capture quickly, eroding differentiation
- Low willingness to pay due to bundling and free tiers; high CAC in consumer productivity makes standalone subscription economics fragile
- Trust and UX risk: if AI reschedules incorrectly or feels intrusive, users churn rapidly and leave negative reviews
- Data privacy/security concerns around reading calendars, email, and potentially workplace data; compliance expectations rise with integrations
- Retention risk from “productivity app churn”: users frequently switch tools or revert to defaults unless the product becomes a daily habit
- Distribution barriers: competing against default calendar/task surfaces (Outlook, Google Calendar) and entrenched app store leaders
- Integration complexity: reliable two-way sync with major calendars, email providers, and task sources is technically demanding and support-heavy
- Need for exceptional UX and speed: daily planning is latency-sensitive; small friction points kill adoption more than in many SaaS categories
- Differentiation barrier: many features are now table stakes; requires a clear wedge (e.g., constraint-based day planning + follow-through loop) to stand out
- Trust barrier: users must grant deep permissions and rely on the system for daily execution; credibility takes time and proof
- Strong ecosystem distribution and bundling: Microsoft 365 and Google Workspace reduce incremental willingness to pay and dominate calendar surfaces
- Mature reliability and cross-platform coverage: Todoist/TickTick have years of iteration, offline support, and broad integrations
- Habitual user lock-in: existing workflows, saved filters, labels, recurring tasks, and team adoption create high switching costs
- Brand trust and mindshare: incumbents are default choices for “to-do list” and benefit from app store rankings and word-of-mouth
- Feature breadth: reminders, recurring tasks, natural language input, and basic calendar views are now table stakes and hard to out-differentiate
Positioning Strategy
A clear wedge + the fastest path to revenue
"For hybrid knowledge workers in SMB teams who need a realistic daily plan, we provide an AI-assisted calendar-first day planner that turns tasks into time-blocked schedules with explainable, controllable changes unlike Notion-style DIY systems or opaque auto-schedulers that create anxiety."
ICP & Leads
A crisp target profile plus starter leads
- Calendar overload and constant reprioritization leading to missed high-impact work and delayed client/internal deliverables
- Fragmented workflows across Gmail, Google Calendar, and task tools (Asana/Trello/Jira/Sheets), causing context switching and dropped tasks
- Managers see inconsistent follow-through and unreliable personal planning habits across hybrid teams, hurting execution predictability
- Existing systems are either too DIY (Notion-style setup burden) or too opaque (auto-schedulers that reshuffle calendars and create anxiety/loss of control)
- Rising burnout signals (after-hours work, meeting creep) with no lightweight, daily mechanism to protect deep work and realistic commitments
Alyssa Moreno
VP of People at CloudHarbor Systems
US-based hybrid SaaS company (~220 employees) on Google Workspace; People team is tasked with reducing burnout and improving execution habits. Likely to sponsor a pilot focused on sustainable daily planning and deep-work protection.
Daniel Kim
Director of Operations at Northgate Advisory Partners
Professional services firm (~140 employees) with heavy meeting load and shifting client priorities. Needs predictable follow-through and better time allocation without forcing a complex Notion-style rollout.
Priya Shah
Head of Business Systems at BrightLedger Consulting
Mid-market consulting/accounting org (~320 employees) standardized on Gmail + Google Calendar. Owns tool adoption and workflow consistency; would value calendar-first planning that reduces context switching and improves on-time delivery.
Marcus Reed
IT Manager at HelioStack Software
Hybrid B2B SaaS (~90 employees) with Google Workspace and growing security requirements. Can champion a controlled pilot with SSO/permissions and ensure the product integrates cleanly with Calendar/Gmail.
Jennifer Park
COO at Silverline Digital Agency
Agency (~75 employees) balancing billable work, internal projects, and frequent client meetings. Strong incentive to improve utilization and reduce missed priorities via realistic time-blocked daily plans.
Omar Hassan
VP, Client Delivery at SummitWorks IT Services
IT services provider (~410 employees) with many project managers and consultants managing 15–40 tasks/week. Would benefit from explainable scheduling changes that keep teams in control while adapting to shifting priorities.
Pricing
A simple tiered model you can test quickly
Free
Simple daily planning with a guided flow to turn tasks into a realistic day plan and stay on track.
- Daily plan builder (prioritize + time-block suggestions)
- Task list with due dates, recurring tasks, and basic reminders
- Calendar view (read-only) and manual time blocks
- Basic analytics (completed vs planned, streaks)
- Mobile + web access
- Single-device push notifications
For: Individuals trying structured daily planning for the first time; casual users migrating from basic to-do lists.
Pro
Powerful daily planning for individuals and teams: faster planning, smarter scheduling, and reliable follow-through with integrations.
- Two-way calendar sync (Google/Microsoft) with write-back time blocks
- Advanced prioritization (effort/impact, deadlines, constraints) and scheduling suggestions
- Unlimited projects/areas and tasks
- Planning templates (daily/weekly routines) and saved workflows
- Automation rules (e.g., auto-schedule, auto-prioritize, nudges)
- Cross-platform notifications (push/email) and focus modes
- Integrations (Slack, Teams, Zapier/Make, email-to-task)
- Light collaboration: shared plans, comments, task assignments (small teams)
- Advanced analytics (time planned vs actual, bottleneck insights)
For: Professionals, creators, and SMB teams that need calendar sync, repeatable planning, and lightweight collaboration.
Enterprise
Enterprise-grade planning and productivity with centralized governance, security, and deep integrations for organization-wide adoption.
- SSO/SAML, SCIM provisioning, and role-based access control
- Org-wide admin console (policies, templates, permissions, usage analytics)
- Advanced security (encryption controls, DLP options, audit logs)
- Compliance support (SOC 2 reports, GDPR tooling) and data retention policies
- Dedicated integrations (Microsoft 365/Google Workspace, Jira/Asana, ServiceNow—optional)
- Team planning workflows (capacity planning, shared calendars, approval flows)
- Priority support and onboarding (training, success reviews)
- Custom API limits and optional dedicated environment
For: Mid-market and enterprise organizations standardizing daily planning across departments; IT/security-led buyers needing compliance and admin controls.
Branding & Domains
Name options and domain ideas
Domains shown are matched to each name where possible.
BlockMischief
Playful nod to time-blocking with a hint of fun; signals a calendar-first planner that tames chaos without feeling corporate.
DayTamer
Metaphorical and memorable; promises control over a messy day by turning tasks into a realistic schedule.
BufferBuddy
Highlights transparent assumptions (buffers) in a friendly way; feels lightweight and supportive for hybrid knowledge workers.
SaneSchedule
Descriptive with attitude; communicates a realistic, constraint-aware day plan that doesn’t require constant rescheduling.
ClockKintsugi
Metaphor for repairing broken days (like kintsugi) by stitching tasks into time blocks; distinctive and premium-leaning yet playful.
TimeTetris
Instantly conveys fitting tasks into a calendar with constraints; fun, sticky, and strongly aligned to time-blocking.
RuleRally
Emphasizes user-controlled rules and automation; energetic name that suggests your schedule stays current with less effort.
PlanSprout
Light, optimistic metaphor; suggests small daily planning habits that grow into reliable follow-through (review + focus flows).
AssumptionAlley
Playfully spotlights transparency (estimates, buffers, constraints); positions the product as honest and explainable.
GCalGnome
A whimsical helper living in Google Calendar; strongly beachhead-aligned to Gmail/GCal users and easy to remember.
Discovery Kit
Hypotheses, screening, and interview questions
Landing Page
A clean, standalone version ready to deploy
AI time-blocks your day with transparent rules, realistic buffers, and zero rescheduling drama.
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<h1>Turn task chaos into a calm calendar</h1>
<p>AI time-blocks your day with transparent rules, realistic buffers, and zero rescheduling drama.</p>
<a href="#" class="btn">Try it free</a>
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<span>Photo by <a href="https://unsplash.com/@brett_jordan?utm_source=eddie&utm_medium=referral" target="_blank" rel="noreferrer">Brett Jordan</a> on <a href="https://unsplash.com/photos/two-scrabble-tiles-that-say-make-this-the-day-3bSXr9dDOlo?utm_source=eddie&utm_medium=referral" target="_blank" rel="noreferrer">Unsplash</a></span>
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Clear value prop
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Focused ICP
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Get early leads
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<section class="benefits">
<div class="container">
<h2>Why Choose Us?</h2>
<div class="benefit-grid">
<div class="benefit-card">
<div class="benefit-top">
<div class="benefit-icon"><svg viewBox="0 0 20 20" fill="currentColor" aria-hidden="true"><path d="M11.3 1 3 11h6l-1 8 8.7-10H11l.3-8z"/></svg></div>
<h3>Get a realistic daily plan in minutes—tasks, estimates, and buffers included</h3>
</div>
</div>
<div class="benefit-card">
<div class="benefit-top">
<div class="benefit-icon"><svg viewBox="0 0 20 20" fill="currentColor" aria-hidden="true"><path fill-rule="evenodd" d="M10 2a8 8 0 100 16 8 8 0 000-16zm0 3a5 5 0 100 10 5 5 0 000-10zm0 3a2 2 0 100 4 2 2 0 000-4z" clip-rule="evenodd"/></svg></div>
<h3>Stay effortlessly up to date as priorities shift (without rebuilding your schedule)</h3>
</div>
</div>
<div class="benefit-card">
<div class="benefit-top">
<div class="benefit-icon"><svg viewBox="0 0 20 20" fill="currentColor" aria-hidden="true"><path d="M13 7a3 3 0 11-6 0 3 3 0 016 0z"/><path fill-rule="evenodd" d="M4 15a4 4 0 014-4h4a4 4 0 014 4v1H4v-1z" clip-rule="evenodd"/></svg></div>
<h3>Start and finish more work with lightweight focus flows and end-of-day wins</h3>
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<section class="features">
<div class="container">
<h2>Features</h2>
<div class="feature-list">
<div class="feature-item">
<svg viewBox="0 0 20 20" fill="currentColor" aria-hidden="true">
<path fill-rule="evenodd" d="M16.704 5.29a1 1 0 010 1.415l-7.2 7.2a1 1 0 01-1.415 0l-3.2-3.2A1 1 0 016.304 9.29l2.492 2.492 6.492-6.492a1 1 0 011.415 0z" clip-rule="evenodd"/>
</svg>
<div>Calendar-first planning that treats Google Calendar as the source of truth</div>
</div>
<div class="feature-item">
<svg viewBox="0 0 20 20" fill="currentColor" aria-hidden="true">
<path fill-rule="evenodd" d="M16.704 5.29a1 1 0 010 1.415l-7.2 7.2a1 1 0 01-1.415 0l-3.2-3.2A1 1 0 016.304 9.29l2.492 2.492 6.492-6.492a1 1 0 011.415 0z" clip-rule="evenodd"/>
</svg>
<div>Explainable scheduling assumptions: time estimates, buffers, constraints, and energy windows</div>
</div>
<div class="feature-item">
<svg viewBox="0 0 20 20" fill="currentColor" aria-hidden="true">
<path fill-rule="evenodd" d="M16.704 5.29a1 1 0 010 1.415l-7.2 7.2a1 1 0 01-1.415 0l-3.2-3.2A1 1 0 016.304 9.29l2.492 2.492 6.492-6.492a1 1 0 011.415 0z" clip-rule="evenodd"/>
</svg>
<div>User-controlled rules so you stay in charge (not an opaque auto-scheduler)</div>
</div>
<div class="feature-item">
<svg viewBox="0 0 20 20" fill="currentColor" aria-hidden="true">
<path fill-rule="evenodd" d="M16.704 5.29a1 1 0 010 1.415l-7.2 7.2a1 1 0 01-1.415 0l-3.2-3.2A1 1 0 016.304 9.29l2.492 2.492 6.492-6.492a1 1 0 011.415 0z" clip-rule="evenodd"/>
</svg>
<div>Two-way calendar sync and smart automations on Pro</div>
</div>
<div class="feature-item">
<svg viewBox="0 0 20 20" fill="currentColor" aria-hidden="true">
<path fill-rule="evenodd" d="M16.704 5.29a1 1 0 010 1.415l-7.2 7.2a1 1 0 01-1.415 0l-3.2-3.2A1 1 0 016.304 9.29l2.492 2.492 6.492-6.492a1 1 0 011.415 0z" clip-rule="evenodd"/>
</svg>
<div>Privacy-respecting by default with optional, consent-based team coordination</div>
</div>
</div>
</div>
</section>
<section class="social-proof">
<div class="container">
<h2>Loved by Teams Everywhere</h2>
<div class="testimonials">
<div class="testimonial">
<div class="quote">
<svg viewBox="0 0 20 20" fill="currentColor" aria-hidden="true">
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<p>“It’s the first planner that gives me a plan I actually believe—and follow.” — Ops Manager, 120-person SaaS</p>
</div>
<div class="testimonial">
<div class="quote">
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<p>“Finally: time-blocking that updates itself without making me feel micromanaged.” — Product Lead, Hybrid Team</p>
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<p>“The explain-why button is genius. I can tweak the rules and the plan just… behaves.” — Consultant, 80-person firm</p>
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<h2>Plan today. Actually finish today.</h2>
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