MVB Packet
An AI-based therapist tailored for entrepreneurs provides confidential, on-demand “founder therapy” conversations grounded in startup realities. It aims to help founders manage stress, loneliness, decision fatigue, and identity challenges to improve emotional regulation and decision-making.
12/18/2025, 3:27:03 AM
0 on waitlistIdea Summary
Clear problem statement + assumptions to validate
Summary
An AI-based therapist tailored for entrepreneurs provides confidential, on-demand “founder therapy” conversations grounded in startup realities. It aims to help founders manage stress, loneliness, decision fatigue, and identity challenges to improve emotional regulation and decision-making.
Problem Statement
Founders experience persistent, high-stakes psychological strain (stress, isolation, decision fatigue, identity and leadership pressure) and often lack accessible, affordable, founder-relevant mental health support that fits their schedules and feels safe and confidential.
Key Assumptions
- Founders are willing to use an AI system for emotionally sensitive conversations and perceive it as sufficiently safe and trustworthy
- Founder-specific training and startup-context tailoring materially improves outcomes over generic mental health chatbots or journaling tools
- On-demand, asynchronous access provides meaningful value versus traditional human therapy/coaching despite the lack of a human relationship
- The product can operate safely with strong guardrails (e.g., crisis detection/escalation) without creating unacceptable clinical, legal, or reputational risk
- Founders will pay (or companies/investors will sponsor) at a price point that supports sustainable unit economics
- The platform can maintain strong privacy/confidentiality guarantees that meet user expectations and relevant compliance requirements
Use Cases
- A solo founder uses the AI late at night to process anxiety before a major investor pitch and to rehearse difficult Q&A while regulating emotions
- A CEO decompresses after a board meeting, reflects on feedback, and creates a plan to handle shame/defensiveness before communicating changes to the team
- A co-founder experiencing conflict uses guided dialogue to clarify needs, prepare for a hard conversation, and reduce escalation risk
- A founder facing layoffs uses the AI to manage guilt and stress, draft an empathetic communication approach, and plan self-care to avoid burnout
- An entrepreneur dealing with loneliness and identity loss after a pivot uses ongoing check-ins to track mood, stress triggers, and decision fatigue
Idea Summary
Clear problem statement + assumptions to validate
Summary
An AI-based therapist tailored for entrepreneurs provides confidential, on-demand “founder therapy” conversations grounded in startup realities. It aims to help founders manage stress, loneliness, decision fatigue, and identity challenges to improve emotional regulation and decision-making.
Problem Statement
Founders experience persistent, high-stakes psychological strain (stress, isolation, decision fatigue, identity and leadership pressure) and often lack accessible, affordable, founder-relevant mental health support that fits their schedules and feels safe and confidential.
Key Assumptions
- Founders are willing to use an AI system for emotionally sensitive conversations and perceive it as sufficiently safe and trustworthy
- Founder-specific training and startup-context tailoring materially improves outcomes over generic mental health chatbots or journaling tools
- On-demand, asynchronous access provides meaningful value versus traditional human therapy/coaching despite the lack of a human relationship
- The product can operate safely with strong guardrails (e.g., crisis detection/escalation) without creating unacceptable clinical, legal, or reputational risk
- Founders will pay (or companies/investors will sponsor) at a price point that supports sustainable unit economics
- The platform can maintain strong privacy/confidentiality guarantees that meet user expectations and relevant compliance requirements
Use Cases
- A solo founder uses the AI late at night to process anxiety before a major investor pitch and to rehearse difficult Q&A while regulating emotions
- A CEO decompresses after a board meeting, reflects on feedback, and creates a plan to handle shame/defensiveness before communicating changes to the team
- A co-founder experiencing conflict uses guided dialogue to clarify needs, prepare for a hard conversation, and reduce escalation risk
- A founder facing layoffs uses the AI to manage guilt and stress, draft an empathetic communication approach, and plan self-care to avoid burnout
- An entrepreneur dealing with loneliness and identity loss after a pivot uses ongoing check-ins to track mood, stress triggers, and decision fatigue
Competitive Landscape
Market context + the most relevant competitors
Market Size
TAM (founder-specific AI therapy/support): approximately $0.9B–$3.0B annually. Reasoning: there are roughly 10–20M people globally who can be classified as founders/entrepreneurs/operators in small businesses and startups (depending on definition). If 5–10% are addressable early adopters for a founder-tailored mental health product (0.5–2.0M) and pay $30–$150/month for AI + optional coaching/therapist escalation, annual revenue potential is ~$180M–$3.6B. Near-term SAM is smaller (English-speaking startup ecosystems, VC-backed founders, accelerators) likely $100M–$600M.
Market Growth
Overall digital mental health is growing at high single digits to low double digits (roughly ~10–20% CAGR in many estimates), while AI-first mental health support is growing faster (often >20% CAGR) driven by cost pressure, provider shortages, and consumer comfort with chat-based support. Founder-specific positioning is an emerging niche riding these broader trends; growth is likely rapid from a small base but constrained by trust, safety, and clinical/regulatory concerns.
Competitors Found
5
Competitors (5)
BetterHelp
VisitLarge online therapy marketplace matching users to licensed therapists via messaging and video sessions.
Market Dominance
5/5
Product Maturity
5/5
Pricing Value
3/5
Pricing Model
Subscription-style weekly pricing (varies by region), typically bundled sessions/messaging.
Talkspace
VisitTeletherapy platform offering therapy and psychiatry via messaging and live sessions; strong B2B/insurance presence.
Market Dominance
4/5
Product Maturity
5/5
Pricing Value
4/5
Pricing Model
Subscription and per-session options; significant insurance reimbursement and employer contracts.
Headspace (including Headspace for Work)
VisitMindfulness, meditation, and mental health content/app; offers coaching and some therapy access through partners in employer plans.
Market Dominance
4/5
Product Maturity
5/5
Pricing Value
4/5
Pricing Model
Freemium/consumer subscriptions; enterprise per-employee licensing.
Wysa
VisitAI conversational mental health support app with CBT-based tools; offers human coach escalation and employer programs.
Market Dominance
3/5
Product Maturity
4/5
Pricing Value
4/5
Pricing Model
Freemium plus subscriptions; B2B per-member pricing; optional coaching add-ons.
Ginger (Headspace Health) / Lyra Health (indirect but strong alternative)
VisitEmployer-sponsored mental health platforms combining coaching, therapy, and care navigation (Lyra strongly therapy-centric; Ginger historically coaching-first).
Market Dominance
4/5
Product Maturity
5/5
Pricing Value
3/5
Pricing Model
B2B contracts (PMPM/usage-based depending on plan) with covered sessions and care pathways.
Key Market Trends
- Shift from synchronous therapy to hybrid models (AI self-serve + human escalation) to reduce cost and improve availability
- Rising employer and community distribution (accelerators, VC platforms, founder communities) as acquisition channels
- Increased scrutiny on safety, privacy, and clinical claims for AI mental health tools; demand for guardrails and crisis pathways
- Personalization to context-specific stressors (workplace, leadership, founder identity) rather than generic CBT content
- Outcome measurement and evidence-building (validated scales, retention, and decision-quality proxies) to win trust and B2B partnerships
Opportunities & Threats
What to lean into, and what to mitigate early
Why Now?
AI enables low-cost, on-demand conversational support with personalization that can finally match founders’ schedules and context, while hybrid models make human escalation economically viable. At the same time, heightened scrutiny on AI mental health creates an opening for a privacy-first, safety-forward product purpose-built for founder ecosystems.
Opportunities
Unsolved Problems
- Founder-specific context gap: generic therapy/coaching often misses startup realities (runway, board dynamics, pivots, cofounder conflict), reducing perceived relevance and adherence
- On-demand support mismatch: founders need immediate, private, asynchronous help during high-stakes moments (fundraising, layoffs, product crises) when scheduling human sessions is impractical
- Stigma and confidentiality anxiety: fear of reputational harm or investor/employee discovery suppresses help-seeking, especially in tight ecosystems
- Decision fatigue and emotional regulation in leadership: founders want tools that translate emotions into better decisions (prioritization, conflict handling, risk tolerance) rather than only symptom relief
- Identity and loneliness challenges: lack of safe spaces to process shame, imposter syndrome, and isolation without burdening team/family or relying on peer groups that may be competitive
Market Gaps
- A vertically tailored mental health product explicitly designed for founders (language, scenarios, playbooks) rather than broad consumer wellness or general therapy marketplaces
- Hybrid escalation built for founder schedules: AI-first with fast handoff to vetted humans (therapist/coach) plus crisis pathways and clear boundaries on clinical claims
- Privacy-first architecture and trust signals: end-to-end encryption, minimal data retention, strict no-ad targeting, and enterprise-grade controls for VC/accelerator deployments
- Outcome and ROI measurement for B2B buyers (accelerators, VC platforms, startup employers): validated stress/burnout scales plus business-relevant proxies (sleep, decision latency, conflict frequency, retention)
- Distribution bundles for founder ecosystems: integrations/partnerships with accelerators, founder communities, cap table platforms, and EAP-like offerings tailored to early-stage companies
Incumbent Weaknesses
- Low specialization: offerings are broad and not deeply tailored to founder-specific stressors, reducing differentiation for entrepreneurial users
- Scheduling and availability constraints: synchronous therapy still dominates outcomes, leaving gaps for real-time, in-the-moment support
- Trust and privacy skepticism: marketplace models and data practices can create user concern about confidentiality and data use
- Inconsistent quality and matching: variability in therapist fit and experience with high-performance/entrepreneur contexts can lead to churn
- Limited decision-centric tooling: incumbents emphasize wellbeing/therapy sessions rather than structured founder decision support tied to emotional regulation
Threats
Risks
- Safety and liability risk if users treat the AI as clinical care; inadequate crisis detection/escalation could cause harm and legal exposure
- Regulatory and claims risk: tightening rules on AI health advice, medical device classification, and advertising claims could constrain product positioning
- Trust adoption risk: founders may be especially wary of data leakage; any incident could severely damage reputation and partnerships
- Competitive response risk: incumbents can add “founder” content packs or AI companions quickly and bundle them into existing subscriptions
- Retention risk: mental health apps often face novelty fade; without demonstrable outcomes and habit formation, churn may be high
Barriers to Entry
- Clinical safety engineering: robust guardrails, red-teaming, crisis pathways, and ongoing monitoring to meet stakeholder expectations
- Data privacy and security requirements: encryption, SOC 2/ISO readiness, and strict governance needed for VC/accelerator and employer distribution
- Evidence and credibility: need for validated outcome studies and clear positioning (wellness vs therapy) to win trust and avoid regulatory issues
- Distribution access: partnerships with accelerators/VCs/founder platforms require strong brand trust, references, and procurement readiness
- High-quality escalation network: recruiting and managing therapists/coaches with founder-relevant experience while maintaining availability and consistent standards
Incumbent Strengths
- BetterHelp/Talkspace have large provider networks, established telehealth operations, and brand awareness that reduce user acquisition friction
- Headspace has strong consumer brand trust, content library depth, and proven B2B sales motion via Headspace for Work
- Incumbents have experience navigating compliance, safety policies, and crisis escalation expectations in mental health categories
- Scale advantages: marketing budgets, partnerships, and data on retention/engagement patterns across millions of users
Positioning Strategy
A clear wedge + the fastest path to revenue
Positioning Statement
"For seed–Series A startup founders, we provide confidential, on-demand founder-specific mental support that improves emotional regulation and decision-making unlike generic therapy marketplaces and broad wellness apps."
Beachhead Market
US-based venture-backed seed–Series A SaaS founders (1–50 employees) actively fundraising or managing runway who already participate in accelerators or VC platform programs. This segment has acute stress spikes, high willingness to pay, and clear distribution channels through founder ecosystems.
Wedge Strategy
Enter through accelerators/VC platforms as an opt-in “Founder Support” benefit with privacy-first controls and outcome reporting, then expand into portfolio-wide deployment and early-stage company EAP-like plans. Wedge with AI-first, founder-context playbooks for high-stakes moments (fundraising, layoffs, cofounder conflict) and add paid human escalation as usage proves value.
Unique Value Proposition
Founder-native conversations and playbooks grounded in startup realities (runway, board dynamics, pivots, cofounder conflict) delivered instantly with a privacy-first architecture and safety-forward escalation. B2B buyers get measurable outcomes (validated burnout/stress scales plus business proxies) without exposing individual founder data.
Fastest Path to Revenue
Sell a pilot to 3–5 accelerators/VC platforms (per-founder monthly fee) that includes AI sessions, clear safety boundaries, and quarterly anonymized outcomes reporting. Convert successful pilots into annual portfolio contracts and upsell pay-per-use human escalation sessions for peak moments.
ICP & Leads
A crisp target profile plus starter leads
Ideal Customer Profile
Target Titles
Co-Founder & CEO, Co-Founder & CTO, Founder & CEO, President / Co-Founder, Co-Founder & COO
Company Size
startup
Key Pain Points
- Chronic stress spikes around fundraising, runway management, and board/investor pressure
- Founder loneliness and lack of a safe, confidential outlet to process fear, uncertainty, and leadership burden
- Decision fatigue from constant prioritization (hiring, product, GTM, pricing) under time pressure
- Identity and confidence volatility (imposter syndrome, self-worth tied to company outcomes, fear of failure)
- Limited access to founder-relevant mental health support that fits irregular schedules and feels truly confidential
Budget Expectations
$200–$600/month per founder (self-paid) or $3,000–$15,000/year for small founder teams via company spend; higher if bundled through VC/accelerator programs
Sample Leads (6)
Maya Chen
Co-Founder & CEO at LedgerLoop
US-based seed-stage B2B FinTech SaaS founder (15 employees) currently extending runway and preparing for a seed extension; likely experiencing fundraising stress and decision fatigue, and is active in a VC platform community.
Jordan Patel
Founder & CEO at ScribeStack
Series A vertical SaaS founder (35 employees) managing rapid hiring and board expectations; needs confidential, on-demand support tailored to leadership pressure and emotional regulation.
Elena Ramirez
Co-Founder & CTO at DeployCraft
Seed-stage developer tools SaaS (10 employees) with heavy product and reliability pressure while fundraising; strong fit for founder-specific support to reduce stress and improve high-stakes technical and hiring decisions.
Marcus Lee
Co-Founder & CEO at ShieldMetric
Seed-stage cybersecurity SaaS (22 employees) selling into enterprises with long sales cycles; acute runway anxiety and isolation are common, and VC/accelerator networks are typical distribution channels for this segment.
Priya Nair
Co-Founder & COO at ClinicRelay
Series A healthcare IT SaaS (45 employees) balancing operational scale, compliance pressure, and fundraising planning; needs discreet, flexible support that fits irregular schedules.
Ethan Brooks
President / Co-Founder at RevPilot
Seed-stage B2B SaaS (18 employees) actively fundraising with high GTM pressure; likely tracking burn multiple and pipeline metrics while facing stress spikes and leadership strain.
Pricing
A simple tiered model you can test quickly
Rationale
A hybrid model (freemium + subscription + enterprise licensing) matches how mental wellness products are purchased: individuals want low-risk trial and predictable monthly pricing, while organizations buy per-seat with security and admin requirements. Pro pricing is competitive vs. consumer therapy apps while reflecting founder-specific differentiation and higher engagement, and Enterprise aligns with Headspace/Talkspace-style per-employee contracts plus a platform fee to cover security, onboarding, and analytics.
Free
$0/month
Low-friction way for founders to try confidential, founder-aware AI support and build a habit.
Features
- Founder-tailored AI chat (startup-context prompts and language)
- Daily check-in flow (stress, sleep, workload, mood)
- Basic coping tools (breathing, grounding, reframing)
- Resource library for founder-specific topics (burnout, cofounder conflict, imposter syndrome)
For: Pre-seed/bootstrapped founders and curious users evaluating fit.
Popular
Pro
$29-59/month
Always-on founder therapy with deeper personalization, structured programs, and decision-support routines to reduce stress and decision fatigue.
Features
- Unlimited chat sessions
- Optional voice conversations
- Persistent memory and personalization (goals, triggers, values, context)
- Guided programs (burnout prevention, anxiety regulation, leadership identity, cofounder conflict)
- Decision fatigue toolkit (decision journal, pre-mortems, uncertainty scripts)
- Weekly insights report (stressors, patterns, recommended interventions)
- Private journal with AI reflection prompts
- Data controls (delete history, export, retention settings)
For: Active founders/executives at SMBs who want ongoing support without scheduling constraints; accelerator cohorts.
Enterprise
$8-20/user/month (annual) + $2,000-10,000/year platform fee
Scalable, confidential mental fitness support for founder teams with enterprise security, admin controls, and optional human escalation pathways.
Features
- All Pro features for employees/founders
- SSO/SAML, SCIM provisioning, role-based access controls
- Centralized billing, invoicing, and seat management
- Org-level anonymized insights (usage, themes, risk signals) with privacy safeguards
- Custom onboarding content (company/portfolio resources, EAP links, policies)
- Compliance/security package (SOC 2 roadmap or attestation, DPA, audit logs, encryption at rest/in transit)
- Optional add-ons: human coach/therapist referral network and crisis escalation protocols
For: VC firms supporting portfolio founders, accelerators/incubators, and companies offering founder/executive mental health benefits.
Branding & Domains
Name options and domain ideas
Brand Name Ideas
Domains shown are matched to each name where possible.
RunwayMind
Directly maps to the founder reality of runway while signaling cognitive support; technical, memorable, and immediately relevant to seed–Series A stressors.
Suggested Domains
runwaymind.com✓
BoardroomCalm
Anchors the product in high-stakes governance and decision environments (boards, investors) while positioning the outcome as emotional regulation under pressure.
Suggested Domains
boardroomcalm.com✓
PivotThera
Compact invented blend of "pivot" and "therapy" that feels founder-native; implies adaptive guidance during strategic inflection points.
Suggested Domains
pivotthera.ai✓
CofounderOS
Frames interpersonal and identity challenges as an operating system for founder dynamics; technical metaphor that fits conflict resolution and collaboration playbooks.
Suggested Domains
cofounderos.io✓
SignalRelief
Contrasts signal vs. noise in startup decision-making; suggests stress reduction and clearer cognition, aligned with measurable outcomes and proxies.
Suggested Domains
signalrelief.com✗
SteadyCap
Metaphor from capitalization tables and finance; implies stability and control during fundraising/runway crunch with a clean, technical sound.
Suggested Domains
steadycap.com✗
FounderPulse
Measurement-forward name suitable for validated scales and dashboards; conveys continuous monitoring without implying exposure of individual data.
Suggested Domains
founderpulse.ai✗
QuietTermSheet
Metaphorical and distinct: pairs the intensity of fundraising artifacts with calm; positions the product as a private counterbalance to deal stress.
Suggested Domains
quiettermsheet.com✓
VentureLattice
Technical metaphor for structured support and pathways; suggests a system of interventions/playbooks across common founder failure modes.
Suggested Domains
venturelattice.co✓
AegisFounder
Aegis implies protection and privacy-first architecture; pairs well with safety-forward escalation and confidential founder-grade support.
Suggested Domains
aegisfounder.com✓
All checked domains (10)
Discovery Kit
Hypotheses, screening, and interview questions
Kit
Founder Therapy: Confidential AI Mental Support for Seed–Series A SaaS Founders
An on-demand, privacy-first AI therapist tailored to startup realities that helps founders regulate stress, reduce loneliness, and make clearer decisions during fundraising and runway pressure.
Primary ICP
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Coverage
Hypotheses6
Screening Questions5
Interview Questions9
Open Full Discovery KitRegenerate and copy templates on the discovery page.
Landing Page
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Confidential, On-Demand Mental Support for Founders
Founder-native guidance that strengthens emotional regulation and decision-making during runway, fundraising, and board pressure.
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<h1>Confidential, On-Demand Mental Support for Founders</h1>
<p>Founder-native guidance that strengthens emotional regulation and decision-making during runway, fundraising, and board pressure.</p>
<a href="#" class="btn">Start Free Now</a>
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<span>Photo by <a href="https://unsplash.com/@viniciusamano?utm_source=eddie&utm_medium=referral" target="_blank" rel="noreferrer">Vinicius "amnx" Amano</a> on <a href="https://unsplash.com/photos/a-woman-sitting-on-a-couch-in-a-room-zf2iLALu7E4?utm_source=eddie&utm_medium=referral" target="_blank" rel="noreferrer">Unsplash</a></span>
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<h2>Why Choose Us?</h2>
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<h3>Make clearer decisions under stress with startup-specific conversations and playbooks</h3>
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<h3>Get instant, private support during high-stakes moments—no scheduling, no waiting</h3>
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<h3>Reduce stigma and risk with privacy-first design and safety-forward escalation</h3>
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<section class="features">
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<h2>Features</h2>
<div class="feature-list">
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<svg viewBox="0 0 20 20" fill="currentColor" aria-hidden="true">
<path fill-rule="evenodd" d="M16.704 5.29a1 1 0 010 1.415l-7.2 7.2a1 1 0 01-1.415 0l-3.2-3.2A1 1 0 016.304 9.29l2.492 2.492 6.492-6.492a1 1 0 011.415 0z" clip-rule="evenodd"/>
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<div>Founder-context intelligence tuned to runway, pivots, layoffs, and cofounder conflict</div>
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<div class="feature-item">
<svg viewBox="0 0 20 20" fill="currentColor" aria-hidden="true">
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<div>Asynchronous, on-demand access designed for crisis moments and time scarcity</div>
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<div>Privacy-first architecture that minimizes data exposure and prevents ecosystem leakage</div>
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<svg viewBox="0 0 20 20" fill="currentColor" aria-hidden="true">
<path fill-rule="evenodd" d="M16.704 5.29a1 1 0 010 1.415l-7.2 7.2a1 1 0 01-1.415 0l-3.2-3.2A1 1 0 016.304 9.29l2.492 2.492 6.492-6.492a1 1 0 011.415 0z" clip-rule="evenodd"/>
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<div>Safety-forward escalation paths for high-risk situations without compromising confidentiality</div>
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<div class="feature-item">
<svg viewBox="0 0 20 20" fill="currentColor" aria-hidden="true">
<path fill-rule="evenodd" d="M16.704 5.29a1 1 0 010 1.415l-7.2 7.2a1 1 0 01-1.415 0l-3.2-3.2A1 1 0 016.304 9.29l2.492 2.492 6.492-6.492a1 1 0 011.415 0z" clip-rule="evenodd"/>
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<div>B2B outcomes reporting using validated stress/burnout scales plus business proxies—without exposing individual data</div>
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<h2>Loved by Teams Everywhere</h2>
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<path d="M6.5 6.5A3.5 3.5 0 003 10v4a2 2 0 002 2h2a2 2 0 002-2v-2a2 2 0 00-2-2H6.5a.5.5 0 01-.5-.5V10a.5.5 0 01.5-.5H8a.5.5 0 00.5-.5V6.5zM14.5 6.5A3.5 3.5 0 0011 10v4a2 2 0 002 2h2a2 2 0 002-2v-2a2 2 0 00-2-2h-1.5a.5.5 0 01-.5-.5V10a.5.5 0 01.5-.5H16a.5.5 0 00.5-.5V6.5z"/>
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<p>“This felt like talking to someone who actually understands board dynamics and runway math.” — Seed SaaS Founder</p>
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<path d="M6.5 6.5A3.5 3.5 0 003 10v4a2 2 0 002 2h2a2 2 0 002-2v-2a2 2 0 00-2-2H6.5a.5.5 0 01-.5-.5V10a.5.5 0 01.5-.5H8a.5.5 0 00.5-.5V6.5zM14.5 6.5A3.5 3.5 0 0011 10v4a2 2 0 002 2h2a2 2 0 002-2v-2a2 2 0 00-2-2h-1.5a.5.5 0 01-.5-.5V10a.5.5 0 01.5-.5H16a.5.5 0 00.5-.5V6.5z"/>
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<p>“I used it between investor calls and immediately regulated enough to stay sharp.” — Series A Founder</p>
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<div class="testimonial">
<div class="quote">
<svg viewBox="0 0 20 20" fill="currentColor" aria-hidden="true">
<path d="M6.5 6.5A3.5 3.5 0 003 10v4a2 2 0 002 2h2a2 2 0 002-2v-2a2 2 0 00-2-2H6.5a.5.5 0 01-.5-.5V10a.5.5 0 01.5-.5H8a.5.5 0 00.5-.5V6.5zM14.5 6.5A3.5 3.5 0 0011 10v4a2 2 0 002 2h2a2 2 0 002-2v-2a2 2 0 00-2-2h-1.5a.5.5 0 01-.5-.5V10a.5.5 0 01.5-.5H16a.5.5 0 00.5-.5V6.5z"/>
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<p>“We got measurable stress reduction trends without ever seeing personal founder data.” — VC Platform Lead</p>
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<h2>Get Founder-Grade Support in Minutes</h2>
<p>Start free, upgrade to Pro for deeper playbooks, or deploy Enterprise with security and measurable outcomes.</p>
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